029: Dave Carroll – How To Create A Movement Through Storytelling (United Breaks Guitars)

Episode 029: Dave Carroll – How To Create A Movement Through Storytelling (United Breaks Guitars)

Known as a master storyteller, Dave Carroll’s incredible talent was introduced to millions when his 2009 anthem ‘United Breaks Guitars’ became a worldwide sensation. The song chronicled his experience in the customer service process with United Airlines. His creative use of social media to share that message as an Independent Musician, has reached over 150 million people. As the #1 most watched YouTube Music Video in the world in July 2009, United Breaks Guitars has been called ‘one of the most important [videos] in Google’s history,’ and became a metaphor for change and innovation. Dave Carroll and United Breaks Guitars are now recognized as ‘household names.’ United Breaks Guitars won the 2009 Music Nova Scotia Video of the Year Award and Dave Carroll was award the 2009 Music Nova Scotia Digital Artist of the Year. Dave was also nominated for the 2010 ECMA for Entertainer of the Year.

Episode 029: Dave Carroll – How To Create A Movement Through Storytelling (United Breaks Guitars)

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The Learning Leader Show

“Your comfort zone can be your worst enemy.”

Some Questions I Ask:

• Why is storytelling so powerful?
• What is your process for writing a song?
• What was your thought process when writing “United Breaks Guitars”?
• When was a specific moment that you knew you had created something special?
• How can regular people make a viral video?
• What does the term learning leader mean to you?

In This Episode, You Will Learn:

• How Whoopi Goldberg gave him the idea to license “United Breaks Guitars”
• About Dave’s song creating a 10% drop in United’s stock… Worth $180 million
• Dave’s feelings on Harvard Business School using his video as a case study
• The specific moment when Dave realized he had gone viral
• Startups he’s involved in
• The elements that define a quality life

“Show me your friends, and I’ll show you your future.” – John Wooden

Continue Learning

• Go To Dave’s website: http://www.davecarrollmusic.com/main/
• Read Dave’s book: United Breaks Guitars
• Follow Dave on Twitter: @DaveCarroll

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