
151. Nos quitaron todos los productos | Owna Care
Descripción del Episodio
Las echaron del sistema financiero por vender lo que venden. Aun así triplican cada año.
Luisa Montoya y María Camila Orozco fundaron la primera marca colombiana que diseña y fabrica sus propios productos de bienestar sexual. Empezó como un proyecto de universidad de una niña de colegio de monjas. En el camino la DIAN les retuvo una importación completa por un número mal escrito en el RUT.
En este capítulo de Boss Tank: Ser Tu Propio Jefe, Álvaro Rodríguez conversa con Luisa Montoya y María Camila Orozco, fundadoras de Owna Care, sobre cómo se construye una empresa rentable en una categoría que la banca no financia y las plataformas no dejan anunciar.
Luisa entró al negocio con el 10% y un año de plazo para sacar el primer producto. Fue recomprando participación hasta llegar al 50%. Cuando el inversionista decidió salirse en medio de la crisis, María Camila compró esa mitad con dinero prestado por sus papás y por su abuela, después de una noche revisando números. Hablan de cómo repartieron la sociedad en partes iguales, cómo se dividieron los roles para no pisarse, qué hacen cuando un banco les niega una cuenta por el sector al que pertenecen, y cuál fue el producto que ellas amaban y que el mercado rechazó.
Para quién es: fundadores que están negociando participación con un inversionista, que venden en una categoría con estigma, o que necesitan crecer sin presupuesto de pauta.
En este episodio:
- Cómo pasar del 10% al 50% de tu propia empresa sin poner capital
- "Le di como 20 millones de pesos. Y me los prestaron mis papás."
- Qué hace una sanción de la DIAN cuando ya vendiste el inventario en preventa
- Por qué eligieron 50-50 en vez de quedarse con el control
- Cómo se construye una comunidad sin un peso de pauta ni influencers
- Qué pasa cuando el sistema financiero decide que tu sector no le interesa
Owna Care
ownacare.com
Instagram: @owna_care
TikTok: @owna_care
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Producción: Human Media Studios
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