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On: los tenis que hicieron billonario a Federer

Chisme Corporativo•22 de septiembre de 2026•4365•
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Descripción del Episodio

Gracias a Edenred por ser amigos del podcast. https://www.edenred.mx/edenred-podcast-corporativo?utm_source=web&utm_medium=direct&utm_campaign=web-lp-202609-lea

Gracias a Bitso. https://bitso.com/mx “Los depósitos en pesos se realizan mediante transferencias vía SPEI, y son gestionados por Nvio Pagos México, S.A.P.I. de C.V., Institución de Fondos de Pago Electrónico, entidad autorizada y regulada por la CNBV y Banco de México. Los servicios relacionados con criptoactivos son prestados por The Badger Technology Company Limited.

¿Cómo una pequeña startup nacida en los Alpes suizos, armada con pedazos de manguera de jardín y pegamento, logró desafiar el monopolio histórico de gigantes como Nike y Adidas? Este episodio desglosa la fascinante historia de On, la marca que transformó un calzado feo y rechazado por las grandes corporaciones en un fenómeno global de miles de millones de dólares. Descubre los momentos críticos que casi los llevan a la quiebra en sus inicios y la visionaria estrategia de negocios que cambió para siempre la industria del calzado deportivo.

Pero la historia dio un giro definitivo cuando Roger Federer decidió rechazar millones en patrocinios corporativos para arriesgar su propio patrimonio y convertirse en socio de la marca. Analizamos las jugadas maestras detrás de sus márgenes de lujo, la llegada de celebridades, los retos financieros tras la salida a bolsa y la pregunta incómoda que hoy enfrenta la empresa: ¿estamos viendo el nacimiento del próximo imperio deportivo o el principio del fin de una moda pasajera?

Lo que verás:

Capítulos

  • 00:00 El surgimiento de ON: Un nuevo competidor

  • 02:50 Los orígenes de ON: Fundadores y visión

  • 06:12 La evolución del mercado del calzado para correr

  • 09:09 El gran avance: La creación de un producto único

  • 11:59 Desafíos y triunfos en los primeros días

  • 14:56 El papel del marketing y el patrocinio de atletas

  • 17:47 La transición de Federer: Un punto de inflexión

  • 21:03 El impacto de los patrocinios en el crecimiento de la marca

  • 35:48 El ascenso de Mirka y Roger Federer

  • 38:15 La inversión visionaria de Federer en ON

  • 40:57 El cambio en el modelo de patrocinio a deportistas

  • 42:54 Estrategia de mercado y crecimiento de ON

  • 45:20 Tecnología innovadora en la producción de ON

  • 48:37 El giro hacia el estilo de vida de los tenis ON

  • 50:50 El impacto del respaldo de celebridades

  • 53:11 La evolución de la identidad de marca de ON

  • 56:05 Desafíos financieros y posicionamiento en el mercado

  • 59:31 El panorama competitivo entre las marcas deportivas

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