
#308. Maca Rotter - Lecciones de Chespirito, Licenciamiento de Marcas, Roles de Género y Construir tu Marca Personal
Descripción del Episodio
Dime qué piensas del episodio.
Maca Rotter: @macarotter desde 2017 es co-fundadora de LA PANADERÍA LICENSING & MARKETING la agencia de licenciamiento de marcas líder en América Latina.
Por favor ayúdame y sigue Cracks Podcast en YouTube aquí.
"Mi género no me define, me define mi talento."
- Maca Rotter @macarotter
Comparte esta frase en Twitter
Este episodio es presentado por ImpactX el programa de Alta dirección empresarial en línea para crecer tu impacto como líder y guiar tu empresa hacia el crecimiento sostenible.
Se desempeñó como Directora General del Área de Televisa Consumer Products teniendo a su cargo el desarrollo de estrategias 360 para las marcas del Grupo así como su protección y comercialización en promociones, productos de consumo y videojuegos a nivel mundial. En su portafolio destacaron “El Chavo del Ocho” y “El Chapulín Colorado” donde estuvo a cargo de la realización y responsable del lanzamiento de la Serie Animada de dichos personajes, por más de 200 episodios en aproximadamente de 10 años.
Adicionalmente, Maca fundó y vendió ARENA ESPORTS GG desarrollando y apoyando el crecimiento de talento nacional en los esports y el gaming.
Es autora del libro “Los Diez Mandamientos del Licensing” y ha sido nombrada dentro de las 100 mujeres más influyentes en los negocios en México por 9 años consecutivos por la Revista Expansión, y en 2024 fue admitida como la persona más joven de la historia al salón de la fama del Licencing global.
Hoy Maca y yo hablamos de lo que aprendió gracias a su fragilidad física, las lecciones más importantes de Chespirito y de cómo construir y comercializar una marca potente.
Qué puedes aprender hoy
- Los últimos años de Roberto Gómez Bolaños
- Qué hace a una marca exitosa
- Su experiencia con enfermedades crónicas
*
Este episodio es presentado por ImpactX
Uno de los episodios más escuchados en CRACKS podcast es la entrevista con el emprendedor Daniel Marcos en la que platicamos sobre liderazgo y escalamiento empresarial.
En la entrevista, Daniel compartió conmigo su inspirador sueño de ayudar a un millón de emprendedores a reducir el drama en sus vidas, ayudándoles a disminuir el estrés, caos y falta de equilibrio personal que viene con escalar una empresa, algo que Daniel experimentó en carne propia.
ImpactX es el programa en línea que Daniel ha desarrollado para darte las herramientas que te permitan dirigir con éxito tu empresa, y convertirte en el líder excepcional que tu negocio necesita para prosperar.
Conoce más de ImpactX en cracks.la/danielmarcos
Ve el episodio en Youtube
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