The Skills AI Cannot Touch (And How to Build Them) — with Vi Wickam
Descripción del Episodio
Think about the last time you saw a company's marketing and actually felt something more than mild interest.
Chances are you're struggling to come up with one. And that's not an accident.
Vi Wickam has spent 30 years in digital marketing, helping companies fix this mistake. His premise is simple and kind of uncomfortable: honest marketing always wins, most companies aren't doing it, and AI is about to make the gap between the two a whole lot wider.
But this conversation goes deeper than marketing. Vi and Paul get into something most people don't want to sit with: your creative thinking might be slowly dying. You probably haven't noticed because your social media feed has been doing your thinking for you. Just one example from the episode: Paul Simon didn't stay creative by consuming more of the same thing. He listened to different music. That’s it. And if that sounds too simple to matter, that's exactly the problem.
You'll Learn:
- Why most companies don't actually have a brand, and the uncomfortable truth about what's missing
- The “10-80-10” framework for working with AI without letting it take over the parts that actually require a human
- How to uncover what your company genuinely stands for before you build a single word of marketing around it
- Why your one-star and three-star reviews are worth more than every five-star review combined
- The real reason your creative thinking has stalled (hint: it's not a lack of talent)
- What skills will still matter when AI has absorbed everything it can, and how to start building them now
- Why brand consistency isn't a marketing problem, it's a truth problem (and how to close that gap for good)
Subscribe to Expert Intelligence so you don't miss future conversations with the innovators, operators, and thinkers shaping the future of work and technology.
Producer: David Grabowski | Theme Music: Aleksey Chistilin
Episodios Recientes
Más podcasts de Sociedad y Cultura
Ver toda la categoría →
PSICOCAFÉ
By shows
<p>Psicocafé es un espacio de conversación donde la psicología se vuelve cercana, clara y necesaria.</p><p>Aquí hablamos de ansiedad, relaciones, familia, emociones y todo eso que vivimos… pero no siempre sabemos cómo entender.</p><p>Un podcast para cuestionarte, reflexionar y ver tu vida desde otra perspectiva.</p><p>Prepara tu café y acompáñanos.</p>
Sucedió una noche
By shows
Un podcast de película sobre cine clásico: las estrellas míticas, las películas que todos recordamos y las miles de anécdotas y curiosidades que hicieron del cine la gran pasión de nuestro tiempo. Con Antonio Martínez y Elio Castro. Suscríbete y escucha cine cuando y donde quieras.
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
By shows
YAP is the must-listen podcast for driven entrepreneurs and high achievers who are hardcore about business, personal growth, and achieving their potential. Hosted by Hala Taha, self-made entrepreneur and CEO of YAP Media, this #1 entrepreneurship podcast features mini-masterclasses with business icons and industry legends like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Kevin O’Leary, and Codie Sanchez who help you profit in all aspects of life—from boosting sales and beating algorithms to biohacking and productivity. Whether you’re launching a startup, scaling your business, running a side hustle, or upgrading your mindset, every YAP episode delivers actionable advice that WILL help you profit. Listen, Learn, and Profit with the Young and Profiting (YAP) podcast! For ad inquiries, please reach out to: [email protected]
Tony Mantor's : Almost Live..... Nashville
By shows
<p>Nashville based veteran music producer Tony Mantor’s Almost Live… Nashville podcast takes its listener on a journey through the business of music and entertainment. Following the success and popularity of his top-rated podcast on Autism & Mental Health awareness - Why Not Me? - Mantor hosts thought-provoking conversations and behind-the-scenes stories from various celebrity guests from the world of music, television and entertainment. With more than 30 years as an accomplished music producer based in Nashville, Mantor welcomes a worldly guest list of musicians, actors and entertainers who share their unique stories about the roles they’ve played in creating and sustaining what we know as popular American culture. Conversations and stories that also give a deeper understanding on what it takes to achieve success in the entertainment industry for aspiring entertainers who are currently pursuing their own dreams of being a star someday. Whether listening for the entertainment or storytelling factor alone, or for tips on how his guests faced their life’s challenges, Almost Live… Nashville will have a story for anyone who has been a fan of popular culture in music, movies and television over the last few decades.</p>
Power On with Mark Gurman
By shows
<p>Power On delivers Apple and consumer technology scoops, analysis and insider access you won’t find anywhere else. Every Thursday, Bloomberg’s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech — one where AI is shaking up development, Apple’s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world’s most influential technology companies. From the next iPhone and the future of AI to the industry’s biggest shake-ups, Power On tells you what’s happening, why it matters and what’s coming next.</p>
Tony Mantor's : Almost Live..... Nashville
By shows
<p>Nashville based veteran music producer Tony Mantor’s Almost Live… Nashville podcast takes its listener on a journey through the business of music and entertainment. Following the success and popularity of his top-rated podcast on Autism & Mental Health awareness - Why Not Me? - Mantor hosts thought-provoking conversations and behind-the-scenes stories from various celebrity guests from the world of music, television and entertainment. With more than 30 years as an accomplished music producer based in Nashville, Mantor welcomes a worldly guest list of musicians, actors and entertainers who share their unique stories about the roles they’ve played in creating and sustaining what we know as popular American culture. Conversations and stories that also give a deeper understanding on what it takes to achieve success in the entertainment industry for aspiring entertainers who are currently pursuing their own dreams of being a star someday. Whether listening for the entertainment or storytelling factor alone, or for tips on how his guests faced their life’s challenges, Almost Live… Nashville will have a story for anyone who has been a fan of popular culture in music, movies and television over the last few decades.</p>
The Woman in the Woods
By shows
Nick and Mindi Kassotis believed they were being hunted. According to friends and family, Nick's classified military work had put them both in danger, so much so that Mindi rarely left the house. But the couple also shared they were expecting a child. Then, just after Thanksgiving, Mindi died suddenly in the hospital. Soon after, Nick died too. That's what everyone who loved them believed, that is until a woman's dismembered remains turned up in a wooded area. Stories started to unravel and a mysterious new figure emerged. "48 Hours" correspondent Erin Moriarty separates fact from fiction in a case built upon unimaginable layers of deception.
Inteligencia Artificial, tu resumen semanal
By shows
El resumen semanal de Inteligencia Artificial más útil para tu negocio, con tutoriales y estrategias que puedes aplicar desde hoy + entrevistas con las mentes más grandes de los negocios en México y Latinoamérica para que escuches directamente de ellos cómo funciona su negocio.