Ex-Google Chief Evangelist: Why 90% of Companies Are Optimizing AI for the Wrong Thing
Descripción del Episodio
I help founders & executives generating more than $1M in revenue find their Easy Mode. Start here: https://ryanhanley.com/subscribe
Watch this episode on YouTube: https://youtu.be/lKaYO5Hy5LI
If you are using AI to optimize for conversion rate, return on ad spend, or time-to-hire, you are pointing a self-driving car at the wrong address. And it’s going to take you there really, really fast.
In this episode of Finding Peak, I sit down with Nicolas Darveau-Garneau, former Chief Evangelist at Google and author of "Be a Sequoia, Not a Bonsai." Nicolas has advised over 1,000 CEOs on digital transformation, and his conclusion is staggering: 90% of companies are optimizing the wrong KPIs.
We break down the $15 Billion mistake companies make with AI, why Customer Lifetime Value (CLV) is the only metric that actually matters, and how a simple mindset shift helped a local gym owner turn a $200K business into a $1.2M powerhouse without adding more members.
Whether you run a Fortune 500 company or a Main Street bakery, this conversation will completely change how you deploy AI in your business.
In this episode, we cover:
👉 The $15 Billion AI mistake most companies are making right now
👉 Why optimizing for conversion rate is killing your long-term profit
👉 How to use AI to predict the future (and why you must get comfortable with forecasts)
👉 The exact strategy a gym owner used to 6x his business by targeting 55-year-olds
👉 How to build a limitless testing organization that your competitors can't catch
👉 Why brand building is no longer just for massive corporations
LinkedIn: https://www.linkedin.com/in/nickdg/
Book: Be a Sequoia, Not a Bonsai: https://amzn.to/4tdw84D
This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Episodios Recientes
Más podcasts de Sociedad y Cultura
Ver toda la categoría →
Dumb Blonde
By shows
<p>Asking the questions others are afraid to. Bunnie XO host of the Dumb Blonde podcast – the ultimate destination for comedy, trending and lifestyle. Get ready to dive into hilarious discussions about relationships, trauma, embarrassing moments, and all the realness life throws at us. Join Bunnie every week to laugh, relate, and embrace your inner healing.</p>
The Snare
By shows
In 1996, 18-year-old Angie Dodge is found brutally murdered in her Idaho Falls home. Police zero in on a suspect and put a man behind bars. But as the years pass, doubts emerge about whether the real killer was ever caught. Leading the fight for answers is an unlikely advocate: Angie’s own mother, who embarks on a decades-long mission to uncover the truth. A six-part series from 20/20 and ABC Audio, hosted by Maggie Rulli. New episodes Tuesdays.
Joy 101 with Hoda Kotb
By shows
<p>Joy is essential.</p> <p>And it's also elusive. You can't order it, borrow it, or simply hope it into life.</p> <p>But now, there's a new and exciting way to start your journey toward a more joyful existence: The Joy 101 Podcast with Hoda!</p> <p>Best known for her Emmy-winning work and co-anchoring <em>Today,</em> Hoda Kotb infuses her authenticity, curiosity, and warmth into conversations with the world’s most fascinating people. Entertainment legends, sport icons, wellness experts, and everyday folks will share how they find, allow, and experience joy. Hoda will offer her own tips and takes on seeking a more balanced, harmonious life. </p> <p>If you're craving inspiration, support, and useful tools to maximize your joy, tune in to these candid, uplifting, and moving on-air chats.</p> <p>Joy after a breakup, joy as an empty-nester, joy after loss, joy as a caretaker — Hoda's new podcast will speak to you.</p> <p>Joy 101 with Hoda Kotb, an iHeartPodcast.</p>
La Silla: On The Record
By shows
Cada semana contamos movidas de poder en Colombia a través de la voz de sus protagonistas. Un podcast de La Silla Podcasts.
Dinero Más Inteligente
By shows
El dinero no solo se gana, se entiende. <br /> En El Dinero Más Inteligente, Valeria Ovalle presenta la economía y Juan Carlos Herrera la conecta al mundo de inversiones. Una conversación entre razón y estrategia para entender el mundo financiero sin complicaciones. <br /> By GBM <br /> Síguenos en <b><a href="https://www.instagram.com/gbmplus_?igsh=czBzOG5mazBwMmlj&utm_source=qr">Instagram</a><b>.</b></b>
Lo que NO se habla con Fer Flores
By shows
Contenidos para construir una Humanidad con H mayúscula con perspectiva psicoanalista, médica, legal, antropológica y espiritual.
After the Whistle with Brendan Hunt and Rebecca Lowe
By shows
<p>Rebecca Lowe (Fox Sports) and Brendan Hunt (‘Ted Lasso’) are teaming up again to take on the 2026 World Cup! They’ll ride an emotional roller coaster together as 48 teams play 104 action-packed matches across the U.S., Canada, and Mexico. They’ll bring you all the joy and the drama, the hope and the heartbreak — and help you understand the matchups and personalities that will make this the biggest sporting and cultural event of our lifetimes</p><p>‘After the Whistle With Brendan Hunt and Rebecca Lowe’ is an Apple News Original podcast presented by Verizon.</p>
