AI Isn't the Moat in 2026: How Marketers Win with Skills + Context
Descripción del Episodio
I help founders & executives generating more than $10M in revenue find their Easy Mode. Start here: https://ryanhanley.com/subscribe
Watch this episode on YouTube: https://youtube.com/ryanmhanley
AI access is not the advantage anymore. Ryan Doser makes the case that the real marketing moat in 2026 is expertise, context, and distribution. The model matters, but the model is not the business.
Ryan brings a useful anti-hype posture to a category packed with fake automation demos and borrowed confidence. We talk about why frontier models can be overbuilt for normal knowledge work, how cheaper open or alternative models can fit the job when you provide strong context, and why generic “tell AI to do it” advice breaks once the work gets messy.
The practical path is cleaner than the hype. Define the bottleneck. Build a context vault. Create granular skill markdown files. Treat those skills like SOPs for agents. Run the work in a space like VS Code where instructions, files, examples, and outputs can sit together without turning into a junk drawer.
Ryan also explains how he pairs different models for critique, keeps skill files narrow, and learns from failed experiments without turning every mistake into another tool subscription. The goal is not more AI. The goal is a system that makes better decisions, lowers waste, and helps good marketers ship work their customers can use.
We also cover guardrails, agent permissions, review loops, and model cost. If AI has felt noisy, expensive, or slippery, this conversation helps you move from prompt collector to operator.
Connect with Ryan Doser
- Website: https://ryandoser.com/
- LinkedIn: https://www.linkedin.com/in/ryan-doser-ai-marketing/
- YouTube: https://www.youtube.com/@RyanDoserAI
- AI Marketing Insiders: https://www.skool.com/ai-marketing-insiders
- Claude Skills Stack: https://skills.ryandoser.com/
Follow Ryan Hanley
- Website: https://ryanhanley.com
- Instagram: https://instagram.com/ryan_hanley
This is the way.
Hanley.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Episodios Recientes
Más podcasts de Sociedad y Cultura
Ver toda la categoría →
Psicología del Éxito | Brian Tracy
By shows
Psicología del Éxito con Brian Tracy — El audiocurso completo, en español, sobre los principios que usan las personas más exitosas del mundo para lograr sus metas, cambiar su mentalidad y transformar su vida. 25 episodios con las enseñanzas de Brian Tracy sobre motivación, autoestima, productividad y desarrollo personal. Ideal para quienes buscan mejorar su mentalidad de éxito, aprender a establecer metas reales y dejar atrás las creencias que los limitan.
The Code To Winning
By shows
The Code To Winning is an engaging podcast that centers around insightful interviews with a diverse range of guests, including business leaders, entrepreneurs, start-ups, and CEOs. With a compelling motto, “Insights you need today to seize the world tomorrow,” the podcast delves into the strategic and practical aspects of success in the dynamic world of business. Through in-depth conversations, listeners gain valuable perspectives and strategies from accomplished individuals who have navigated the complexities of the business landscape. Those who know what it takes to win. Whether you’re an aspiring entrepreneur or an established professional, The Code To Winning offers a wealth of knowledge and inspiration to empower you on your journey to success. Tune in to unlock the secrets and strategies that can propel you towards achieving your goals in the ever-evolving business world.
Right Answers Mostly
By shows
History is just gossip! Join hosts Tess Bellomo and Claire Donald every Monday as they break down the juiciest stories from history and pop culture over a cocktail!
Fuera del Aire, con Luis Cárdenas.
By shows
¿Por qué pasa lo que pasa? En Fuera del Aire, Luis Cárdenas va más allá de los titulares. Cada martes, diseccionamos los hechos que mueven a México y el mundo a través de una pregunta clave. Encuentra mesas de debate intensas, entrevistas con expertos y las voces más polémicas. Aquí no solo informamos, analizamos el punto clave y las consecuencias reales de la coyuntura. Desde la política nacional hasta conflictos globales: si es relevante, lo cuestionamos aquí. Suscríbete y escucha un nuevo episodio cada semana. Parte de la red Luis Cárdenas Mx.
Historia en Podcast
By shows
Podcast destinado a la divulgación de los principales hechos, procesos y personalidades de la Historia de la Humanidad, aptos para todo público. Dictados por el Profesor y Licenciado en Historia, Lucas Botta. Desde Córdoba, Argentina, para todo el mundo.
Pop Up
By shows
Cuentos en voz alta. Versiones propias de clásicos y otras historias favoritas. @popupcuentos
Machine Gods
By shows
The official podcast of the singularity. News, analysis, and interviews with the people who are building the AI future. New episodes twice weekly starting the week of October 19th, wherever you get your podcasts and at youtube.com/@machinegodspod