
Jesse Cole: Normal Gets Normal Results | The Fans First Playbook
Descripción del Episodio
Normal gets normal results. What would happen if you stopped copying your industry and started creating an experience people could not stop talking about?
In this Mick Unplugged re-release, Mick Hunt sits down with Jesse Cole for a practical conversation about building a fans-first business. Jesse shares how joy, memorable moments, and a willingness to try what others will not can change the way customers and employees experience your brand.
The conversation goes beyond the show on the field. Jesse explains how his team looks for customer friction, why values matter most when they cost you something, and how storytelling keeps a growing organization aligned. He recounts a ticket-email mistake and the decision to make it right, even at what he describes as a $6 million cost to the company.
You will also hear why failure can be treated as discovery, how gratitude helps create fans, and why great leaders keep teaching, repeating, and getting their reps in.
If you lead a team, serve customers, or are building something of your own, this conversation will challenge you to stop settling for ordinary.
This is a re-release of an archival conversation. References to team counts, tours, ticket demand, and projects reflect the time of recording.
The big idea
Being different is not the goal by itself. Creating an experience people remember, talk about, and want to share is the goal. Jesse Cole explains how he uses that distinction to lead, generate ideas, and build a fans-first culture.
In this episode
- Jesse's deeper purpose: bringing people together through joy.
- Why copying the normal practices of an industry tends to produce normal results.
- How to identify friction in everyday customer interactions, from invoices to the live experience.
- The "you wouldn't believe" test for a memorable moment.
- Why a company's values need to show up in decisions, not just on the wall.
- Jesse's account of an email mistake and a costly ticket commitment.
- How repeated stories and team recognition reinforce culture.
- Why watching customer behavior can reveal more than asking for opinions.
- The setbacks behind ambitious ideas and the discipline of continuing to improve.
- Gratitude as a daily practice for leaders, employees, and customers.
- Why great leaders teach, repeat, and practice communicating.
Put it into practice
Choose one ordinary interaction in your business. Find the friction. Write down three ways to make the experience more useful, surprising, or memorable. Then thank one person who has helped you build what you have.
Chapters
00:00 Why this conversation is a business masterclass
00:40 Welcome to Mick Unplugged
01:39 Jesse's because: bringing people together with joy
03:38 Bring the energy and make moments matter
04:23 Why normal gets normal results
07:51 Find the friction and create memorable experiences
09:50 Making fans-first values real
10:13 The ticket mistake and the cost of doing right
13:13 Storytelling and a culture that scales
15:26 Reinvention without losing your direction
16:19 Build the best experience and watch your fans
18:53 The setbacks behind the show
21:17 Inspiration, energy, and doing hard things
22:41 Gratitude and creating fans
24:28 Great leaders teach and get their reps in
26:53 Creativity, speaking, and sharing the journey
29:36 Quick questions: yellow tuxes, big moments, and lessons
31:21 The daily creativity routine
31:51 Jesse's message about legacy
33:13 Your because is your superpower
Connect & Discover Jesse Cole:
Instagram: @yellowtuxjesse
LinkedIn: @yellowtuxjesse
Facebook: @jesse.cole.129
TikTok: @yellowtuxjesse
YouTube: @yellowtuxjesse
Website: findyouryellowtux.com
Savannah Bananas: thesavannahbananas.com
Non-Profit: bananasfoster.org
Books: Fans First
FOLLOW MICK ON:
Spotify: MickUnplugged
Instagram: @mickunplugged
Facebook: @mickunpluggedYouTube: @MickUnpluggedPodcast
LinkedIn: @mickhunt
Website: MickHuntOfficial.com
Website: howtobeagoodleader.com
Website: Leadloudseries.com
Apple: MickUnplugged
#mickunplugged #jessecole #thesavannahbananas #fansfirst #leadership
Episodios Recientes

Más podcasts de Sociedad y Cultura
Ver toda la categoría →
PSICOCAFÉ
By shows
<p>Psicocafé es un espacio de conversación donde la psicología se vuelve cercana, clara y necesaria.</p><p>Aquí hablamos de ansiedad, relaciones, familia, emociones y todo eso que vivimos… pero no siempre sabemos cómo entender.</p><p>Un podcast para cuestionarte, reflexionar y ver tu vida desde otra perspectiva.</p><p>Prepara tu café y acompáñanos.</p>

Sucedió una noche
By shows
Un podcast de película sobre cine clásico: las estrellas míticas, las películas que todos recordamos y las miles de anécdotas y curiosidades que hicieron del cine la gran pasión de nuestro tiempo. Con Antonio Martínez y Elio Castro. Suscríbete y escucha cine cuando y donde quieras.

Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
By shows
YAP is the must-listen podcast for driven entrepreneurs and high achievers who are hardcore about business, personal growth, and achieving their potential. Hosted by Hala Taha, self-made entrepreneur and CEO of YAP Media, this #1 entrepreneurship podcast features mini-masterclasses with business icons and industry legends like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Kevin O’Leary, and Codie Sanchez who help you profit in all aspects of life—from boosting sales and beating algorithms to biohacking and productivity. Whether you’re launching a startup, scaling your business, running a side hustle, or upgrading your mindset, every YAP episode delivers actionable advice that WILL help you profit. Listen, Learn, and Profit with the Young and Profiting (YAP) podcast! For ad inquiries, please reach out to: [email protected]

Tony Mantor's : Almost Live..... Nashville
By shows
<p>Nashville based veteran music producer Tony Mantor’s Almost Live… Nashville podcast takes its listener on a journey through the business of music and entertainment. Following the success and popularity of his top-rated podcast on Autism & Mental Health awareness - Why Not Me? - Mantor hosts thought-provoking conversations and behind-the-scenes stories from various celebrity guests from the world of music, television and entertainment. With more than 30 years as an accomplished music producer based in Nashville, Mantor welcomes a worldly guest list of musicians, actors and entertainers who share their unique stories about the roles they’ve played in creating and sustaining what we know as popular American culture. Conversations and stories that also give a deeper understanding on what it takes to achieve success in the entertainment industry for aspiring entertainers who are currently pursuing their own dreams of being a star someday. Whether listening for the entertainment or storytelling factor alone, or for tips on how his guests faced their life’s challenges, Almost Live… Nashville will have a story for anyone who has been a fan of popular culture in music, movies and television over the last few decades.</p>

Power On with Mark Gurman
By shows
<p>Power On delivers Apple and consumer technology scoops, analysis and insider access you won’t find anywhere else. Every Thursday, Bloomberg’s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech — one where AI is shaking up development, Apple’s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world’s most influential technology companies. From the next iPhone and the future of AI to the industry’s biggest shake-ups, Power On tells you what’s happening, why it matters and what’s coming next.</p>

Tony Mantor's : Almost Live..... Nashville
By shows
<p>Nashville based veteran music producer Tony Mantor’s Almost Live… Nashville podcast takes its listener on a journey through the business of music and entertainment. Following the success and popularity of his top-rated podcast on Autism & Mental Health awareness - Why Not Me? - Mantor hosts thought-provoking conversations and behind-the-scenes stories from various celebrity guests from the world of music, television and entertainment. With more than 30 years as an accomplished music producer based in Nashville, Mantor welcomes a worldly guest list of musicians, actors and entertainers who share their unique stories about the roles they’ve played in creating and sustaining what we know as popular American culture. Conversations and stories that also give a deeper understanding on what it takes to achieve success in the entertainment industry for aspiring entertainers who are currently pursuing their own dreams of being a star someday. Whether listening for the entertainment or storytelling factor alone, or for tips on how his guests faced their life’s challenges, Almost Live… Nashville will have a story for anyone who has been a fan of popular culture in music, movies and television over the last few decades.</p>

The Woman in the Woods
By shows
Nick and Mindi Kassotis believed they were being hunted. According to friends and family, Nick's classified military work had put them both in danger, so much so that Mindi rarely left the house. But the couple also shared they were expecting a child. Then, just after Thanksgiving, Mindi died suddenly in the hospital. Soon after, Nick died too. That's what everyone who loved them believed, that is until a woman's dismembered remains turned up in a wooded area. Stories started to unravel and a mysterious new figure emerged. "48 Hours" correspondent Erin Moriarty separates fact from fiction in a case built upon unimaginable layers of deception.

Inteligencia Artificial, tu resumen semanal
By shows
El resumen semanal de Inteligencia Artificial más útil para tu negocio, con tutoriales y estrategias que puedes aplicar desde hoy + entrevistas con las mentes más grandes de los negocios en México y Latinoamérica para que escuches directamente de ellos cómo funciona su negocio.