Background

Aaron Ahuvia on Why We Love Objects and How It Defines Us EP 489

Passion Struck with John R. Miles31 de julio de 20244061
Compartir episodio:Descargar

Descripción del Episodio

Dr. Aaron Ahuvia, a renowned expert on brand love, delves into the powerful concept of brand love and its profound impact on consumer behavior. He illustrates how brand love transcends traditional marketing, emphasizing creating meaningful and lasting connections with consumers. Drawing from his acclaimed book, "The Things We Love," Dr. Ahuvia explores people's deep emotional bonds with objects and how these bonds shape personal identity.In this episode, Dr. Ahuvia also examines the influence of social media, AI, and chatbots on our emotional connections. He reveals the surprising potential for deep emotional ties with digital entities and the broader implications for human relationships, emphasizing the balance between intrinsic and extrinsic motivations in our relationships with objects and people. Relatedness, competence, and autonomy are crucial in building fulfilling connections.SponsorsBabbel is the new way to learn a foreign language. The comprehensive learning system combines effective education methods with state-of-the-art technology! Right now, get SIXTY percent off your Babbel subscription—but only for our listeners, at Babbel dot com slash PASSION.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/Order a copy of my book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today!  Recognized as a 2024 must-read by the Next Big Idea Club, the book has won the Business Minds Best Book Award, the Eric Hoffer Award, the International Book Awards for Best Non-Fiction, the 2024 Melanie P. Smith Reader’s Choice Contest by Connections eMagazine, and the Non-Fiction Book Awards Gold Medal. Don't miss the opportunity to transform your life with these powerful principles!Full show notes and resources can be found here:  https://passionstruck.com/aaron-ahuvia-why-we-love-objects-how-defines-us/In this episode, you will learn:
  • Brand love is about creating meaningful connections with consumers to establish emotional attachments to products, brands, or organizations.
  • Dr. Aaron Ahuvia, a leading expert on brand love, discusses the psychology behind forming emotional bonds with objects and brands.
  • Understanding the distinctions between loving things and loving people can provide insights into behaviors and relationships.
  • The psychology of love can help us understand future relationships with AI, including the potential for deep emotional connections with chatbots.
  • Chatbots with emotional intelligence can impact our emotional lives and relationships with humans and AI.
  • The humanization of products, where we attribute human traits to objects, can affect our personal identity and sense of self.
All things Aaron Ahuvia: https://thethingswelove.com/about-aaron/Catch More of Passion Struck

Connect with John

Support the Movement: https://startmattering.com/. Every human deserves to feel seen, valued, and like they matter. Wear it. Live it. Show it.

Disclaimer

The Passion Struck podcast is for educational and entertainment purposes only. The views and opinions expressed do not necessarily reflect those of Passion Struck or its affiliates. This podcast is not a substitute for professional medical or psychological advice.

Episodios Recientes

Aaron Ahuvia on Why We Love Objects and How It Defines Us EP 489

Más podcasts de Sociedad y Cultura

Ver toda la categoría →
Fiebres Lúcidas

Fiebres Lúcidas

By shows

¿Qué pasa cuando la curiosidad se vuelve una fiebre? Fiebres Lúcidas es una travesía sonora por las obsesiones científicas que transformaron a Colombia. Siete vidas, siete décadas, siete preguntas que ardieron hasta volverse descubrimientos. En un país acostumbrado a narrarse desde el conflicto, esta serie cuenta otra historia: la de la pasión, la persistencia y quienes convierten una pregunta en legado. Un pódcast de la Fundación Alejandro Ángel Escobar, conmemorando 70 años premiando la ciencia y la solidaridad. Producido por Akorde Media.

IHIP News

IHIP News

By shows

Deep in a red state, progressive podcasters, Jennifer Welch and Angie “Pumps” Sullivan share how they *really feel* about political news. Their comedic, feel-good takes will drop twice weekly, possibly more, if sh*t really hits the fan.

Friends Keep Secrets

Friends Keep Secrets

By shows

Welcome to Friends Keep Secrets: a first-of-its-kind show from best friends benny blanco, Lil Dicky (Dave Burd), and Dave’s wife, Kristin Batalucco.  With more than 18 hidden cameras rigged throughout Dave and Kristin’s LA home, the show brings viewers inside an intimate hang with the hosts' real-life friendships and the guests that pop in. This isn’t a formal interview show. They might cook, record a song, play a game, or simply hang out. Blending elements of a podcast, livestream, and sitcom, Friends Keep Secrets captures the magic of being in the room with the hosts and the people they cherish most.

World War II with Tom Hanks

World War II with Tom Hanks

By shows

For eighty years, the Second World War has remained the most devastating and defining conflict in human history. World War II with Tom Hanks reexamines the war through the lens of a new century. Told over twenty hours and guided by Tom Hanks, whose lifelong passion for this history has shaped some of the most profound screen portrayals of the era, the series captures the full arc of the war — from the rise of fascism in Europe to the fall of Berlin, from Pearl Harbor to Hiroshima, and the uneasy peace that follows. Each episode uncovers new dimensions of the conflict: the decisions that shaped the battlefield, the unseen networks that sustained the war effort, and the aftershocks that still shape our world today. World War II with Tom Hanks is the definitive retelling of that story for a new generation: a sweeping, deeply human portrait of how the modern world was forged in the fires of global war.

Maru Visor Perú

Maru Visor Perú

By visorperu

Comunicadora social con experiencia en consultoría, asesoramiento en el Marketing 2.0 y gestión de campañas en SEO, SEM, SMM, y SMO. http://visorperu.com http://meadiciona.com/maruvisorperu https://marupanta.wordpress.com/

The Last 12 Weeks

The Last 12 Weeks

By shows

In 1992, David Wood was convicted of murdering young women and girls and burying them in the desert outside El Paso, earning him the nickname the Desert Killer. More than 30 years later, his lawyers have one last chance to argue his innocence and stop his execution. “The Last 12 Weeks” follows a team of capital defense lawyers as they try to save their client’s life. The series, produced by Serial Productions and The New York Times in collaboration with The Marshall Project, focuses on the high stakes and at times bizarre work involved in trying to halt an execution. With an extraordinary level of access to a capital case in its final stretch, the longtime death penalty reporter Maurice Chammah takes listeners into the room with the lawyers as the clock ticks down. Maurice and Alvin Melathe, a producer, follow members of the defense team as they look for alternate suspects, try to find new evidence to poke holes in the case, and track down hard-to-find witnesses. In the end, will the lawyers’ efforts be enough to persuade a deeply skeptical court system — and stop an execution three decades in the making? “The Last 12 Weeks.” A five-part series … on a deadline.

Rotten Mango

Rotten Mango

By shows

Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes and we tend to not leave out any details - which can get a little rotten at times. If you want deep dives in the psychology of killers, no holding back storytelling of crimes, and stories of lesser known criminals from around the world this is the place for you. Subscribe to SiriusXM Podcasts+ to listen to new episodes of Rotten Mango ad-free. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2026♦️抖音最火的1000首热歌大全金典排行榜

2026♦️抖音最火的1000首热歌大全金典排行榜

By shows

2026年整理的2025爆火音乐