MBA1542 Charging Local Currency With Your Online Business + Free Ride Friday
Descripción del Episodio
It’s a global marketplace. Charge accordingly, or you’re leaving rupees on the table.
Currency localization is way more than a convenience bonus. It’s a potentially game-changing tactic that can have a serious impact on your overall revenue. Not only do different nations have different currencies; they have different economies.
The bottom line? It’s not just converting nickels to Euros. You can charge differing prices by localizing the currency.
You read that right. Companies large and small have caught on to the fact that what you charge in Sweden should be more than what you charge in Canada, in terms of actual value. When the currency is converted back to your own, the differences in potential revenue from country to country add up — to say the least.
Learn how currency localization works, and how to set it up for your own business. Click Play!
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