MBA1938 Must Read: Demand-Side Sales 101 by Bob Moesta
Descripción del Episodio
We’ve all heard about the “buyer’s journey.” But what does it really look like?
Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while.
This book completely realigned our concept of selling.
It’s a total reversal of the typical sales model, which has you blasting features and benefits in the customer’s direction. Instead, Demand-Side urges you to figure out where in the journey the customer is, so you can bring them closer.
By understanding what happens before people make a decision to buy, you can get them there.
Take the anxiety and discomfort out of sales. Packed with real-world examples, this book offers a completely new roadmap to sales success. Hear our thoughts and takeaways — Click Play!
Demand-Side Sales 101 by Bob Moesta
Discover all our must-read book reviews at https://100mba.net/bookreviews.
SUBSCRIBE
YouTube | Apple Podcast | Spotify | Podcast Feed
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Episodios Recientes
Más podcasts de Sociedad y Cultura
Ver toda la categoría →
Vamos pa' eso
By shows
<p>Vamos Pa' Eso, su podcast, es una plataforma dedicada al análisis de casos de personas que han sido víctimas y se encuentran involucradas en un juicio o en algún proceso legal en curso. Estas personas comparten sus historias para explicar a la audiencia qué acciones se pueden tomar en este tipo de situaciones y cómo funciona el sistema legal en Colombia.</p>
Expediente No Humano
By shows
No Humano es el podcast donde Fepo y Fermex desentrañan el misterio más inquietante de nuestra era: el fenómeno no-humano. Abducciones, contacto, tecnología imposible, testimonios y evidencia real que apuntan a una presencia inteligente que no es de este mundo.
The Zach Lowe Show
By shows
Same Zach. New home. The Zach Lowe Show keeps you in the know around the Association with a variety of NBA conversations and game breakdowns. Plus guests, including his friends covering the league and some of the biggest names shaping it. Episodes weekly on Tuesdays and Thursdays.
Fiebres Lúcidas
By shows
¿Qué pasa cuando la curiosidad se vuelve una fiebre? Fiebres Lúcidas es una travesía sonora por las obsesiones científicas que transformaron a Colombia. Siete vidas, siete décadas, siete preguntas que ardieron hasta volverse descubrimientos. En un país acostumbrado a narrarse desde el conflicto, esta serie cuenta otra historia: la de la pasión, la persistencia y quienes convierten una pregunta en legado. Un pódcast de la Fundación Alejandro Ángel Escobar, conmemorando 70 años premiando la ciencia y la solidaridad. Producido por Akorde Media.
IHIP News
By shows
Deep in a red state, progressive podcasters, Jennifer Welch and Angie “Pumps” Sullivan share how they *really feel* about political news. Their comedic, feel-good takes will drop twice weekly, possibly more, if sh*t really hits the fan.
Friends Keep Secrets
By shows
Welcome to Friends Keep Secrets: a first-of-its-kind show from best friends benny blanco, Lil Dicky (Dave Burd), and Dave’s wife, Kristin Batalucco. With more than 18 hidden cameras rigged throughout Dave and Kristin’s LA home, the show brings viewers inside an intimate hang with the hosts' real-life friendships and the guests that pop in. This isn’t a formal interview show. They might cook, record a song, play a game, or simply hang out. Blending elements of a podcast, livestream, and sitcom, Friends Keep Secrets captures the magic of being in the room with the hosts and the people they cherish most.
World War II with Tom Hanks
By shows
For eighty years, the Second World War has remained the most devastating and defining conflict in human history. World War II with Tom Hanks reexamines the war through the lens of a new century. Told over twenty hours and guided by Tom Hanks, whose lifelong passion for this history has shaped some of the most profound screen portrayals of the era, the series captures the full arc of the war — from the rise of fascism in Europe to the fall of Berlin, from Pearl Harbor to Hiroshima, and the uneasy peace that follows. Each episode uncovers new dimensions of the conflict: the decisions that shaped the battlefield, the unseen networks that sustained the war effort, and the aftershocks that still shape our world today. World War II with Tom Hanks is the definitive retelling of that story for a new generation: a sweeping, deeply human portrait of how the modern world was forged in the fires of global war.