Mortgages to Mobile Cocktails: The App That's Like Venmo for Wine Pt. 1

Sherman Mohr has been navigating pivots his entire career — and he's gotten very good at it. In this episode, Forrest sits down with the co-founder and COO of Shared Spirits (sharedspirits.com), a mobile app that lets you buy, share, and redeem wine, beer, and cocktails directly through participating restaurants.

Sherman's road to the wine world wound through the mortgage industry, a move to Nashville in 1990, and eventually a leap into marketing and technology. Shared Spirits was born in the mid-2010s — a concept, Sherman admits, that was ahead of its time. When COVID hit and restaurants went dark, he didn't wait it out. He launched Liquid Ellipse Marketing, a promotional agency placing brand ambassadors in retail wine and spirits stores — and built it into a company that ran 1,700 events in a single year.

Now with Shared Spirits relaunched and growing, Sherman is also channeling his experience into Over50Pros, a new venture serving professionals over 50 navigating career transitions.

Key takeaways from this episode:

• The Shared Spirits app is essentially Venmo for cocktails — integrated directly with a restaurant's beverage program
• Retail wine stores were deemed essential during COVID, which opened the door for the promo agency pivot
• Despite headlines about the wine industry's challenges, Sherman sees strong consumer demand on the ground

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