New Products, World Cup, Holiday Table: Premium Blend's Next Chapter Pt. 5
Descripción del Episodio
Thirty-five years. Same 800 number. Still picking up.
That's Premium Blend in a nutshell — built on relationships, consistency, and a product that just keeps finding new audiences. In this final episode of the series, Gino Santos gives Forrest a full picture of where the brand is headed and what it looks like at home.
Highlights include:
- A new Aguardiente (Colombian-style spirit) launching just ahead of the FIFA World Cup, with Miami games on the schedule and Premium Blend accounts already lining up launch parties
- The long-term retail vision: getting agave wine and other products onto shelves at stores like Ralph's so consumers can take them home
- The Santos family holiday table — roast pork, black beans and rice, and the Cuban flag in food form, shared with three generations across Miami, Jacksonville, and Nashville
- The full drink lineup for that dinner: Santos Sangria (100% Spanish origin, grandmother's old family recipe), rum and Cokes made with Rumbero, vodka sodas made with Clear Red, and after-dinner pours of Failing Irish Cream (produced in Ireland) and Cafe Luna coffee liqueur
- Why the margarita quietly became America's number one cocktail — and what the tequila boom means for Premium Blend's agave wine collection
- How Premium Blend supports its accounts beyond the sale: recipe books, promotional materials, and hands-on drink-making help
A fitting close to a five-part series packed with business insight, immigrant grit, family pride, and genuinely great product storytelling.
📞 Premium Blend toll-free: 800-899-0331 🌐 premiumblend.com
@thebestwinepod
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