#59 The Business Fundamentals Every Musician Needs to Know | Spencer Handley
Descripción del Episodio
What if the biggest barrier to creative success isn’t talent, it’s business literacy? Spencer Handley spent two years hitting a plateau as a professional guitarist before discovering that mastery in any field follows identical principles, whether music, coding, or company building. Now leading Sonora, which has graduated 5,000 students including Grammy winners, he’s revolutionizing music education by teaching the uncomfortable truth: every creative person is an entrepreneur, whether they accept it or not.
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Connect with Spencer Handley
Website: https://bit.ly/3NE6tCl
YouTube: https://bit.ly/4bQq6kv
Instagram: https://bit.ly/4rgTYuZ
TikTok: https://bit.ly/3LMJ2Gr
Facebook: https://bit.ly/49SnsrT
LinkedIn: https://bit.ly/3Z0NCE2
Timestamps
00:00 Intro of Show
02:04 Spencer Handley’s Back Story
12:59 Biggest Lessons in His Entrepreneurial Journey
17:59 Attracting and Retaining Talent
22:54 Mentorship Impacting Work Philosophy
25:00 Equity vs. Salary
26:27 Building a Work Culture
36:48 Top Values to Look Out for when Hiring
39:25 Perspective on Mastery
48:06 Origin and Development of Sonora
58:09 Meeting Your “Heroes”
1:07:04 Connect with Spencer
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Connect with David Guttman
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