
24. WeWork: Subida y caída del unicornio más grande de la historia
Descripción del Episodio
Exploramos la loca historia de WeWork y Adam Neumann, el tipo que logró convencer al mundo de que su empresa de rentas para oficinas a corto plazo era una tech unicorn. En solo nueve años, WeWork pasó de ser una idea y una oficina a abarcar más de 4 millones de metros cuadrados de real estate, con aproximadamente 527,000 "miembros" en más de 110 ciudades, llegó a tener una valuación de 47 mil millones de dólares con 2 mil millones de dólares en ventas, ¡casi 24x! y se convirtió en el mayor ocupador de espacios de oficina en Londres, Nueva York y Washington. Hablamos de cómo SoftBank, el gran inversionista detrás de WeWork, apostó fuerte y perdió en grande. Y por su puesto, su esposa, Rebekah Neumann, que también jugó un papel clave en el drama de WeWork y ahora sigue en el centro del ojo público con nuevos proyectos. Ahora, Adam regresó al mundo con una nueva empresa, con un discurso prácticamente igual, y logró levantar 350 millones de dólares de uno de los fondos más importantes del mundo. ¡Aquí te contamos todo el chisme!
Capítulos
00:00 Inicio
01:25 Introducción
05:25 Historia de Origen: Adam Neumann
12:45 Miguel McKelvey
14:05 Fundación de Wework
24:20 Wework tenía una cultura particular
31:03 La era desmedida
36:40 Preparación para el IPO
44:20 El IPO fallido
52:50 Septiembre Negro
1:01:07 Wework 2.0
1:05:20 SPAC BowX Acquisition Corp
1:09:30 Flow
1:14:25 Conclusiones
1:17:30 Cierre
Referencias
https://www.sec.gov/Archives/edgar/data/1533523/000119312519220499/d781982ds1.htm
https://www.youtube.com/watch?v=UA-sXBvD7qc
https://fortune.com/2023/07/11/adam-neumann-new-company-flow-compete-wework/
https://www.nytimes.com/2024/06/07/realestate/adam-neumann-penthouse.html?searchResultPosition=2
https://www.nytimes.com/2019/11/08/business/wework-employee-letter.html?searchResultPosition=11
https://www.bbc.com/news/business-67349615
https://businessinsider.mx/weworks-nightmare-ipo/?r=US&IR=T
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