Background

25. Nike: ¿se levantará de nuevo la leyenda?

Chisme Corporativo10 de septiembre de 20241:15:08
Compartir episodio:Descargar

Descripción del Episodio

Exploramos la historia de Nike, la marca que inventó el marketing de deportes en base a patrocinios de jugadores y encontró la manera más eficiente de importar productos de deportes a bajo costo para ganarle la carrera a las grandes marcas europeas. Desde sus inicios como Blue Ribbon, la sociedad de Knight y Bowerman, cuándo todo explota en los 70´s, su época de oro, la creación de los Nike Air y la colaboración que cambió el curso de la historia de los patrocinios a los deportistas, con Michael Jordan. Una empresa que ha caído mil veces, y mil veces se ha levantado. Con una cultura de hacer todo para ganar, romper las reglas si es necesario, han logrado llegar a la cima del retail. Hablamos de dónde se encuentran hoy en día, sus decisiones estratégicas y sus competidores. ¿Serán capaces de volverse a levantar?

Capítulos

00:00 Inicio

00:55 Ángulo

04:20 Phil Knight

08:00 Bill Bowerman

10:28 Blue Ribbon y la Sociedad de Knight y Bowerman

16:35 Empieza la sociedad

26:35 El cambio de modelo a Nike

35:45 70s, la década explosiva de Nike

41:10 Nike Air

44:00 IPO

45:25 Michael Jordan salva a Nike

50:30 El escándalo de las Sweatshops en los 90s

53:50 Son salvados otra vez, ahora por KOBE

56:55 Escándalos de Me too y Atletas Embarazadas 2018-2019

1:01:55 La era de la venta directa y la batalla con la competencia

1:11:25 Conclusiones y Lecciones

1:12:20 Cierre

1:14:10 Bloopers


Fuentes


https://es.finance.yahoo.com/noticias/adidas-impresiona-ventas-récord-acciones-140003288.html

https://businessinsider.mx/wild-1970s-rob-strasser-memo-shows-origins-nike-competitive-culture-2023-1/?r=US&IR=T

https://forbes.es/forbes-ricos/401088/la-historia-de-phil-knight-el-hombre-detras-de-los-60-exitosos-anos-de-nike/

https://clevertykes.com/how-nike-founder-phil-knight-was-raised/

https://web.stanford.edu/class/e297c/trade_environment/wheeling/hnike.html

https://www.sneakerjagers.com/en/n/nike-waffle-racer-the-only-thing-missing-is-the-icing-sugar/23682

https://www.wweek.com/archive/2023/04/08/the-man-who-saved-nike/

https://www.nytimes.com/es/2019/05/30/espanol/nike-atletas-embarazadas.html

https://www.theguardian.com/business/2022/dec/20/nike-lawsuit-records-sexual-abuse-toxic-workplace-claim

Hosted on Acast. See acast.com/privacy for more information.

Episodios Recientes

25. Nike: ¿se levantará de nuevo la leyenda?

Más podcasts de Sociedad y Cultura

Ver toda la categoría →
Seis de Copas

Seis de Copas

By shows

Plática entre amigas. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Grandes Infelices

Grandes Infelices

By shows

"GRANDES INFELICES. Luces y sombras de grandes novelistas" es un podcast literario de Blackie Books presentado y dirigido por el escritor Javier Pe&ntilde;a (autor de los libros &ldquo;Agnes&rdquo; e &ldquo;Infelices&rdquo;).Javier Pe&ntilde;a repasar&aacute; cap&iacute;tulo a cap&iacute;tulo la vida y obra de destacados escritores y escritoras, que a veces tuvieron vida de novela, pero no siempre de las felices.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

OnlyFantasy

OnlyFantasy

By shows

<p>Leon Neyfakh is a journalist and podcaster best known as the co-creator and host of <em>Slow Burn</em>, <em>Fiasco</em>, and <em>Backfired</em>. He has been a reporter for <em>Slate, The Boston Globe</em>, and <em>The New York Observer </em>and is the author of the book <em>The Next Next Level</em>. Listen to his newest podcasts here.</p><p><br></p><p><strong>Season 3: OnlyFantasy</strong></p><p>In this provocative investigation into OnlyFans— the adult platform where subscribers around the world spent more than $7 billion in 2024— journalist Leon Neyfakh teams up with comedian and OnlyFans creator Gracie Canaan for a one-of-a-kind exploration into the current state of human connection.</p><p>Throughout, they discover that the site originally built for spicy adult content has quietly and surprisingly become something more complicated— an emotional marketplace where desire, performance, care, fantasy, and vulnerability seemingly blur together.</p><p>As Neyfakh and Canaan navigate timely questions about autonomy, performance, and profit, a question emerges: is connection mediated by a screen still authentic? To find the answer, they meet creators building lucrative businesses, subscribers who believe they’ve found something real, professional “chatters” who are paid to simulate affection, and pioneers who have helped engineer intimacy at scale.</p><p>Captivating and tender, &lt;i&gt;OnlyFantasy&lt;/i&gt; is ultimately about the cost of loneliness, the seductive power of desire, and how the rules of human intimacy are being rewritten online.</p><p>Is what’s happening on OnlyFans real? Or is it only a fantasy?&nbsp;</p><p><br></p><p><strong>Season 2: Final Thoughts: Jerry Springer</strong></p><p>Jerry Springer wasn’t supposed to become the host of <em>The Jerry Springer Show</em>. Before the chairs started flying and the fights became a daytime TV staple, the man then known as Gerald Springer was an idealistic rising star in Democratic politics, with ambitions to one day be elected governor of Ohio.&nbsp;</p><p>From Leon Neyfakh and Prologue Projects<em> —</em> the team behind <em>Slow Burn</em>, <em>Fiasco</em>, <em>Backfired, </em>and <em>Think Twice: Michael Jackson —</em> comes <em>Final Thoughts: Jerry Springer</em>.</p><p>You may think you know Springer, the notorious ringmaster of what <em>TV Guide</em> once called “the worst show in television history.” But long before Springer’s name became synonymous with outrageous guests, taboo confessions, and vicious on-stage brawls, he was the mayor of Cincinnati<em> —</em> a serious and popular politician who many believed was the future of the Democratic Party. So, what happened?</p><p>This series traces Springer’s unlikely transformation<em> —</em> from the son of Jewish refugees who fled Nazi Germany, to a respected public servant, to the face of a show many called a symptom of cultural decline. Through intimate interviews with the people who knew him best<em> —</em> family, political insiders, and the producers who helped shape his show<em> —</em> <em>Final Thoughts</em> will bring you closer than ever to the man behind the spectacle, and maybe even cause you to rethink some of your own life choices.</p><p><em>Final Thoughts</em> isn’t just a story about one man’s improbable career path. It’s about how far someone can go for success and what they’re willing to trade to stay on top. Was Springer pulled into the gutter, or did he just understand it better than anyone else?&nbsp;</p><p><br></p><p><strong>Season 1: Think Twice: Michael Jackson</strong></p><p>More than a decade since Michael Jackson’s death, his legacy remains complicated and unresolved. <em>Think Twice: Michael Jackson</em> is an exploration of the King of Pop’s life and impact — and an investigation into why his global influence continues to endure, despite the disturbing allegations against him. In this ten-part series, journalists Leon Neyfakh and Jay Smooth bring you a new perspective on the Michael Jackson story, based on dozens of original interviews with people who watched it unfold from up close.&nbsp;</p><p><br></p>

48 Hours

48 Hours

By shows

“48 Hours” uncovers the narrative behind crime and justice cases that have left a lasting mark on society. Award-winning CBS News correspondents thoughtfully examine the complexities of each crime by transporting you to the heart of the investigation through key evidence and gripping interviews with critical figures from the case. The unmatched reporting has made a tangible difference in countless lives, leading to the exoneration of wrongly convicted individuals and the reopening — and resolution — of previously closed cold cases.Listen to a new “48 Hours” episode every Monday&nbsp;and&nbsp;then go deeper into the case on Tuesdays with the immersive “Post Mortem” series — producers and correspondents join host Anne-Marie Green to discuss key evidence, dead ends, mishaps, and stranger-than-fiction twists they faced in the field. Also available on the 48 Hours YouTube channel. Plus, every Wednesday and Thursday, we’ll revisit a classic “48 Hours” episode.&nbsp;Get ad-free access to 48 Hours podcasts by subscribing to 48 Hours+. Subscribe at 48HoursPodcasts.com, then listen in Apple Podcasts, Spotify, or use your private link in your favorite podcast app.

Arsénico Caviar

Arsénico Caviar

By shows

<p>Un podcast original de Podium, con Beatriz Serrano y Guillermo Alonso, que gira en torno a los sentimientos que mueven nuestras vidas: el odio, la antipatía y el resentimiento. O, más bien, sobre las cosas y las personas que despiertan estos oscuros sentimientos que nosotros intentamos que permanezcan dormidos pero la vida no lo permite. En Arsénico Caviar creemos que el odio une y define más que el amor, y si el amor puede mover montañas, nosotros queremos dinamitarlas.</p> <p>'Arsénico Caviar' ha sido galardonado como Mejor Podcast conversacional (ex aequo) en los II Premios Ondas Globales del Podcast.</p>

Diego Ruzzarin

Diego Ruzzarin

By shows

Filosofía, noticias, política global, pensamiento crítico y reflexiones, con Diego Ruzzarin, brasileño, políglota y crítico ideológico con maestría en Diseño de Experiencias y consultor en todos los continentes. Todo mi contenido y merch disponible aquí: https://linkpop.com/diegoruzzarin IG: @diegoruzzarin FB: @diegoruzzarin Hosted on Acast. See acast.com/privacy for more information.

En Boca de León

En Boca de León

By shows

Con su estilo único y sensibilidad inigualable, León Krauze comenta las noticias y las historias más importantes del día para ti.

Elton John Impact Awards

Elton John Impact Awards

By shows

<p>Elton John Impact Awards honors the cultural icons championing equality for everyone. Inspiration meets impact in an unforgettable celebration of voices changing the world. Hosts Billy Porter and Elvis Duran lead a series of intimate and candid conversations with Elton John, David Furnish, and six incredible honorees whose work has shaped culture, advanced equality, and driven positive change for the LGBTQ+ community - Jonathan Bailey, Laverne Cox, Melissa Etheridge, Billie Jean King, Orville Peck, and Chappell Roan. These awards are all about recognizing those who cleared the path for us, and the ones who are lighting the way for future generations.</p>