26. Hermès: el legado familiar que humilló a LVMH
Descripción del Episodio
Hoy hablamos de Hermès, la icónica marca francesa que lleva casi 200 años dominando el lujo. Desde su origen en 1837, como una pequeña tienda de arneses en París, hasta convertirse en un imperio global de lujo, moda y artesanía. Hablamos sobre su increíble crecimiento, con una capitalización de mercado de $218 mil millones, superando a gigantes como LVMH en márgenes operativos, y cómo el legado familiar sigue controlando la empresa. Exploramos los momentos históricos clave, como cómo Napoleón III y la Emperatriz Eugenia ayudaron a impulsar a Hermès en sus primeros años, y cómo la icónica Kelly Bag se convirtió en un símbolo de estilo gracias a Grace Kelly. Hermès ha sabido adaptarse y liderar el mercado del lujo en un mundo en constante cambio.
00:00 Inicio
00:50 Ángulo
02:28 ¿Porqué es relevante Hermés?
08:40 Thierry Hermés
13:35 Adolphe y Émile Hermes
20:15 Robert Dumas
26:10 1950 - La era Kelly
30:40 Jean-Louis - Mckinsey y la Birkin
35:15 La Birkin Bag
41:17 LVMH Vs Hermés
47:00 Pierre-Alexis y Axel
50:10 El jardinero que heredó todo
52:50 Actualidad
54:29 Lecciones
57:24 Cierre
58:02 Bloopers
https://www.vogue.mx/moda/articulo/historia-de-hermes
https://www.hermes.com/es/es/content/272470-seis-generaciones-de-artesanos/
https://www.acquired.fm/episodes/hermes
https://vb.com/hermes/robertdumas/
https://markets.ft.com/data/announce/detail?dockey=1330-1000912870en-5R03EL0G30JDA7GBHDKGGKBTGE
https://finance.yahoo.com/quote/RMS.PA/
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