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Presidente Atlético Nacional: Cómo funciona realmente el negocio del fútbol | Sebastián Arango

Dinstinto15 de diciembre de 202501:18:22
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Descripción del Episodio

Sebastián Arango es el presidente de Atlético Nacional, el club de fútbol más grande de Colombia.

En esta conversación descubrirás cómo funciona realmente el negocio del fútbol, por qué ganar en la cancha no siempre significa ganar dinero y cómo equilibrar pasión y números sin perder el rumbo. También entenderás qué se necesita para tomar decisiones difíciles con cabeza fría cuando millones de personas opinan sobre tu trabajo.


0:00 Intro

1:23 ¿Quién es Sebastián Arango?

8:53 ¿Cómo gana dinero un club de fútbol

16:26 El negocio del fútbol en Colombia y otros países

22:52 Negocio 1: El estadio y su experiencia

26:48 Estrategia de precios, abonos y futuras membresías.

30:07 Negocio 2: Derechos deportivos y venta de jugadores

35:43 Cuándo y cómo vender jugadores estrella

38:00 Negocio 3: Retail, tiendas y expansión de marca

41:06 Negocio 4: Patrocinios

43:44 Negocio 5: Derechos de televisión

46:00 Negocio 6: Ingresos por premios

48:25 Uso de Tecnología e Inteligencia Artificial en el deporte

50:32 Liderazgo, gestión de emociones y relación con el camerino

55:59 Cómo construir equipos ganadores en la oficina y en la cancha

1:00:56 Cómo tener conversaciones difíciles con humanidad

1:02:55 La decisión más impopular: El cambio de técnico

1:04:35 Lecciones de los futbolistas para los negocios

1:09:28 Manejo de crisis y presión de la opinión pública

1:14:57 Preguntas rápidas, no tan rápidas

1:16:41 Zig Zag: ¿Qué prefieres?


REDES SOCIALES Y SITIO WEB ATLÉTICO NACIONAL:

Instagram: https://www.instagram.com/nacionaloficial/

Sitio Web: https://atlnacional.com.co/

Tik Tok: https://www.tiktok.com/@nacionaloficial?lang=en

Youtube: https://www.youtube.com/user/nacionaloficial


REDES SOCIALES DE DINSTINTO

Instagram: https://www.instagram.com/dinstintopodcast

TikTok: https://www.tiktok.com/@dinstintopodcast

Facebook: https://www.facebook.com/profile.php?id=61556652682569&_rdc=1&_rdr

Twitter: https://x.com/dinstintopod


HOST: DAVID LLANO

https://www.instagram.com/davidllanop


PRODUCTOR AUDIOVISUAL: DANIEL MÁRQUEZ

https://www.instagram.com/danimarquez___

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