443: From Hobby to Skincare Empire: Bethany McDaniel of Primally Pure on Ancestral Living, Clean Beauty, and Growing a Thriving E-Commerce Business
Descripción del Episodio
In this episode, Natalie is joined by Bethany McDaniel, founder of Primally Pure, a clean beauty brand rooted in ancestral wellness principles. From experimenting with homemade natural deodorant to leading a company with over 100 employees, Bethany shares her journey of building a thriving business while balancing motherhood. They dive deep into the science of tallow-based skincare, the challenges of scaling a direct-to-consumer brand, and practical insights on diet, self-care, and creating a sustainable lifestyle.
Natalie and Bethany also share details on how they integrate their own wellness practices into their daily routines. This episode is packed with actionable tips for business owners, moms, and anyone curious about clean beauty, holistic living + building a product brand from scratch.
TIMESTAMPS
00:00 – Natalie introduces Bethany McDaniel and shares the story behind Primally Pure’s creation.
01:11 – Bethany discusses the origins of her brand and how her passion for clean skincare evolved from her personal struggle with acne.
02:53 – The pivotal role her family’s regenerative livestock farm played in inspiring her clean beauty formulations.
05:14 – Bethany and Natalie reflect on the challenges of acne, societal norms, and uncovering the deeper root causes of skin issues.
06:30 – The virality of tallow as a skincare ingredient and its ancestral roots.
08:36 – The rise of clean beauty trends + addressing misconceptions about tallow’s impact on skin.
12:25 – Bethany’s assistant’s skincare journey + the connection between gut health, acne, and the role of functional medicine.
17:18 – Scaling an e-commerce brand: influencer marketing, affiliate programs, and the transition to paid ads.
20:10 – Behind-the-scenes of Primally Pure’s rebrand and the focus on sustainability.
24:34 – Bethany’s decision to go all-in on the business while balancing motherhood and family.
26:50 – The evolution of Bethany’s role within the company and how stepping back as CEO allowed her to focus on her strengths.
29:03 – Navigating the balance between business and motherhood and finding alignment through seasonal shifts.
34:00 – Diet, ancestral living, and the contrast between the American diet and European standards.
38:27 – Raw milk and the resurgence of traditional food practices.
39:34 – A day in Bethany’s life: homeschooling pods, wellness practices, and her flexible work schedule.
44:31 – Bethany’s skincare routine and the power of evening rituals.
47:09 – Primally Pure product recommendations for clean beauty beginners and an exclusive code for listeners.
RESOURCES + LINKS
Visit the Primally Pure Website - Use Code “BOSSBABE” For A Discount.
Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business.
Sign Up For Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.
Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training.
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)
FOLLOW
- bossbabe: @bossbabe.inc
- Natalie Ellis: @iamnatalie
- Primally Pure: @primallypure
- Bethany: @bethanyjmcdaniel
Episodios Recientes
Más podcasts de Sociedad y Cultura
Ver toda la categoría →
Still Counting
By shows
<div>Each week, Nate Silver, Clare Malone and Galen Druke dig into the latest in politics and the numbers behind it. They break down what's happening, why, and what might happen next. They'll be covering everything from elections to betting markets to AI. Expect rigorous analysis and a few hot takes, but no spin and no false sense of certainty. New episodes drop every Wednesday wherever you get your podcasts, or subscribe at <a href="http://youtube.com/@stillcountingpodcast">youtube.com/@stillcountingpodcast</a> </div>
Dolly Parton's America
By shows
In this intensely divided moment, one of the few things everyone still seems to agree on is Dolly Parton—but why? That simple question leads to a deeply personal, historical, and musical rethinking of one of America’s great icons. Join us for a 9-episode journey into the Dollyverse. Hosted by Jad Abumrad. Produced and reported by Shima Oliaee. Dolly Parton’s America is a production from OSM Audio and WNYC Studios.
L'After Foot
By shows
L’After Foot, c'est l'émission qui dit tout haut ce que le monde du foot pense tout bas ! Pour démarrer la soirée, Nicolas Jamain est aux commandes de "Génération After", de 20h00 à 22h00. Une émission composée de chroniqueurs qui ont grandi avec l'After : Walid Acherchour, Kevin Diaz, Jimmy Braun, Jennifer Mendelewitsch et Elton Mokolo. Débats passionnés, décryptages et invités. Les soirs de match, l' "After Live" s'installe de 20h00 à 23h00 incarné à tour de rôle par Carine Galli, Nicolas Jamain et Jean-Louis Tourre. Emmanuel Petit, Samuel Umtiti et Lionel Charbonnier viennent renforcer le dispositif les soirs de Coupes d'Europe. En deuxième partie de soirée, de 22h00 (ou dès le coup de sifflet final du match) à minuit, place à la version originelle et historique de l'After autour de Gilbert Brisbois, Daniel Riolo, Florent Gautreau et Jean-Louis Tourre du dimanche au jeudi. Cette saison, Jérome Sillon prend les commandes de l'émission le vendredi et le samedi.
Tony Mantor: Why Not Me ?
By shows
<p>Autism, Mental Health, Advocacy & Human Stories.</p><p>Embracing Autism/Mental Health Worldwide.</p><p>Autism is a complex neurodevelopmental condition affecting millions worldwide, characterized by challenges in social interaction, communication, and repetitive behaviors. Despite increasing recognition, there remains a lack of understanding and awareness about the condition. </p><p>Mental health encompasses a range of conditions impacting emotional, psychological, and social well-being, affecting millions globally. It includes disorders like anxiety, depression, bipolar disorder, schizophrenia, and psychosis. Schizophrenia is marked by symptoms such as hallucinations, delusions, and disorganized thinking, while psychosis involves a loss of contact with reality, often presenting with similar symptoms. </p><p>Despite growing awareness, stigma and misconceptions about mental health, particularly schizophrenia and psychosis, persist, underscoring the need for greater understanding and support. </p><p>From celebrating neurodiversity to breaking down stigma, we create a safe space for listeners to learn, grow, and feel seen. </p><p>Whether you're on the spectrum, a caregiver, or an advocate, join our global community for inspiring conversations and empowering resources that uplift and unite. </p><p>Tune in to embrace understanding, healing, and hope worldwide! </p><p>Together, we can create a more informed and compassionate society for individuals with Autism and Mental Illness.</p>
On The Line with Jim Pyne
By shows
<p><b>On the Line with Jim Pyne</b> brings you authentic conversations with the leaders shaping sports, business, and entertainment.</p><p>Hosted by former NFL player, coach, executive, entrepreneur, and Founder & CEO of PLS Aviation, Jim Pyne draws on decades of relationships to explore leadership, winning cultures, entrepreneurship, resilience, and the experiences that define extraordinary careers.</p><p>From championship coaches and elite athletes to CEOs and innovators, each episode delivers candid insights and practical lessons from people who have performed at the highest levels.</p><p><b>Leadership. Relationships. Success.</b></p>
Historias de nuestra historia
By shows
La historia de nuestra historia, en tiempo presente, pensada desde ahora e interpelando las verdades de manual. Conduce Felipe Pigna.
Arpa Talks
By shows
¿Cómo funciona el mundo realmente? Cada semana Álvaro Palau Arvizu, fundador de <a href="https://arpaeditores.com">Arpa Editores</a>, habla con un invitado de referencia sobre filosofía, ciencia, política, negocios, psicología, etc.
Conducta Delictiva
By shows
Conducta Delictiva es el espacio digital donde exploramos las complejidades sociales, mentales y judiciales a través de entrevistas reveladoras y relatos inéditos con invitados de alto nivel, lo que permite hacer un análisis profundo de crímenes y situaciones de la vida real.<br /><br />Este videopodcast es conducido por Michell Rodríguez y Kevin Pinzón, periodistas de investigación expertos en el manejo de casos judiciales, ganadores del premio Emmy Suncoast 2023 en Estados Unidos.