the bossbabe podcast

Want to build an audience that AI can’t replace? Natalie Ellis and Lori Harder reveal the personal branding strategy behind real business growth. In this episode, Lori and Natalie discuss how entrepreneurship can create more freedom when it’s built around focus, systems, and community. They break down personal branding, business growth, social media marketing, how to build an audience you actually own, and why that audience can become a powerful advantage in the age of AI. Natalie shares her one-product, one-client, one-funnel, one-platform approach to growth, while Lori explains how podcas

This is the conversation about the part most founders don't say out loud: the moment you hit the revenue number and feel nothing. Natalie sits down with Jenna Wright — a Pilates studio owner who built a 7-figure business from $1,000 and an air mattress. From the outside, she'd made it. From the inside, she was running at 9% profit, paying herself $80K a year, and calling it — in her own words — a pretty prison. So she did what most founders won't: she dismantled it on purpose. They go inside the math (she was running $1.2M at 9% profit, paying herself $80K/year), the team mutiny that finally

In this episode, Natalie sits down with Keren Eldad — coach to some of the world's highest achievers and author of Gilded and the new Gilt Free — to unpack why external success never delivers the safety it promises. Keren shares the three core wounds beneath achievement addiction, the "gilded cage" so many high-achieving women are trapped in, and the surprising income threshold where what you want out of life finally starts to change. You'll learn how to recognize the wound driving your hustle, why "assume everyone likes you" became her most viral piece of advice, and the riptide rule for hol

Most course creators add more channels to scale. Anna Konchar did the opposite and now runs a 7-figure business on 2 days a week. Natalie sits down with Anna Konchar — the funnel strategist behind a 7-figure evergreen course business that runs on 2 days a week while she's home with her three kids. Anna shares the exact mechanics of the evergreen funnel + paid ads engine she's used for eight years, why she cut her podcast and YouTube last year to focus on ONE offer, and how she rebuilt after her payment processor shut down her account overnight. Expect specific numbers, uncomfortable honesty a

Ever wondered why every time you reach a new revenue level, the same exhaustion shows up — just dressed differently? In this conversation, Natalie sits down with Julie Santiago — founder of We Are The Women, former Wall Street operator, and one of the rare guests who can break down what high-functioning burnout actually looks like at the 7- and 8-figure mark. Julie walks through the three burnouts that shaped her career: the Wall Street year that put tumors on her ovary at 28, the coaching practice she rebuilt in a San Francisco apartment, and the post-motherhood collapse that brought her to

Organic content builds your brand. But ads? Ads build your bank. In this episode, Natalie sits down with Brooke Shelton — a former Meta insider who helped train the platform's ad AI and advised advertisers spending hundreds of millions of dollars on Meta. Brooke delivers a full tactical masterclass on running Meta ads with AI: the strategy most founders get wrong, how to build AI agents that create and manage your campaigns, and why the next 9 to 12 months are a rare window to master this before Meta automates it all away. You'll learn the one-campaign, one-ad-set rule that stops you competi

In this conversation, Natalie sits down with David Bach — the #1 New York Times best-selling author behind The Automatic Millionaire, with 10 books and over 7 million copies sold across 33 years in finance. David walks through the ONE money habit that the majority of America's 24 million millionaires share, why "some day never comes" for most entrepreneurs planning to sell their business, how buying the building your business rents turns operators into accidental millionaires, the 10-day stock-market stat that can cut your long-term returns in half, and the mortgage rule banks don't want you t

What does it actually take to build a 3M+ personal brand while running a $250M company? In this episode, Natalie sits down with Leila Hormozi - COO of Acquisition.com - to break down the playbook for personal brand: how Leila built one of the top personal brands without making it her full-time job, why deprioritizing content was the move that finally made her brand compound, and the practical content systems (including how she really uses AI) that let her ship without burning out. Expect specific numbers, a counter-discourse case for personal brand in the AI era, and a content "double dip" fra

Most coaches scaling past $300K hit a ceiling and assume they need a higher-ticket offer. Maria Wendt did the opposite and built an 8-figure business selling $24 products. In this conversation, Natalie sits down with Maria Wendt — the founder behind an 8-figure business built on low-ticket products. Maria breaks down how she scaled to near-$1M/months working ~10 hours a week, the front-page checkout architecture that turns $1 orders into $100+ carts at a 60% take rate, why she walked away from the $1M/year coaching model after her daughter was born, and how she scaled to 100K YouTube subscrib

Seven months off the podcast. Three of them completely offline. $2.2M in revenue while she wasn't there. Natalie is back and this is the most honest breakdown she's given of what the gap actually taught her. In this episode, she breaks down exactly what happened, why this maternity leave performed when her last one didn't, and the foundational sales engine, team culture, and AI systems that ran the business in her absence. You'll learn what she's pruning from the business going forward, the new direction she's taking the show, and the one question every founder should sit with this week. If

Natalie gets candid about pressing pause on the podcast while on maternity leave. In this intimate solo, she shares the fears behind taking a break, the systems and team that make it possible, and the mindset shifts that let momentum keep compounding even when you step back. If you’ve ever worried a break would tank your growth, this episode will help you trust your audience, your systems, and yourself. TIMESTAMPS 00:07 - Why this episode is different and the truth about taking a break 00:36 - The pressure to “keep appearances” vs choosing authenticity 01:22 - Integrity over optics and

If you’ve been “doing all the things” but still riding the revenue rollercoaster, this one’s for you. In this behind-the-scenes training from Day 1 of Freedom High Summer School, Natalie breaks down why hard work isn’t converting to revenue, and exactly how to swap random acts of marketing for a system that compounds.  You’ll take the Revenue Predictability Test, spot the three traps killing your growth, and map your full customer journey so every post, email, and podcast appearance has a measurable path to sales. Expect tough love, real examples, and a live, pen-and-paper audit you can imple

For so many high-achieving women, intimacy becomes the one area of life that feels stuck, overwhelming, or even like another thing on the to-do list. In this episode, we’re diving into why with licensed sex therapist Vanessa Marin (featured in The New York Times, Oprah, and more) and her husband and co-host Xander Marin. Together, they break down the hidden pressures, perfectionism, and cultural myths that block successful women from experiencing the intimacy they actually want. From navigating the mental load and shifting gender roles to rebuilding desire after dry spells or postpartum, this

Ever feel like life just feels… flat - even when, on paper, nothing is wrong? In the finale of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher dig into numbness, stuckness, and the urge to burn it all down. You’ll discover why flatness is actually a signal of misalignment, how to tune into your inner GPS, and the small shifts that bring you back online without overhauling your entire life. You’ll learn a simple self-audit to spot what needs to shift, how to create breathing room when your to-do list never ends, and what it rea

Why does resentment creep into the relationships of ambitious women - especially when you feel like you’re “doing it all”? In Part 4 of our 5-Part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher unpack how unspoken needs, over-functioning, and self-betrayal quietly erode intimacy + how to rebuild connection without abandoning your drive. You’ll learn a clearer frame for reverse polarity (respect vs. cherish), how to shift from blame to vulnerable truth, and a simple reset that restores your sense of power and wholeness in a relationship.

Why does “one more launch… one more zero… one more goal” never feel like enough? In Part 3 of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, we’re exploring the perpetual chase - that constant striving for more, even when you’ve already achieved so much. This episode unpacks why accomplishment rarely brings the fulfillment we expect, how cultural conditioning keeps women tying their worth to output, and what it really takes to feel satisfied now instead of always chasing the next milestone. Walk away with a sturdier definition of “enough,” a simple way to expand you

Why do so many high-achieving women do all the right things - get 8 hours of sleep, take the supplements, follow the routines - yet still wake up exhausted? In the first episode of this series, we unpacked the overwhelm loop. In Part 2 of our 5-part High-Functioning Burnout Exposed series with Awaken the Muse, Natalie, Alexi Panos and Emily Gallagher dive into energy, vitality and why sleep isn’t solving what’s actually nervous-system and emotional-load related. You’ll hear why healthy habits alone can’t create true vitality, how to reconnect with the signals your body is sending, and the exa

Why is it that the very habits that drive ambitious women to succeed - the hustle, the long hours, the “I can do it all” mindset - are often the same ones that lead to burnout, anxiety, and resentment? In the first episode of our 5-part series with Awaken the Muse - Natalie, Alexi Panos and Emily Gallagher pull back the curtain on what they call the overwhelm loop - the cycle of urgency, overcommitment, and dysregulation that so many high-achieving women mistake for normal. Together, they share raw stories of postpartum identity shifts, hidden resentment in relationships, and the nervous syst

Why is it that so many ambitious, successful women find themselves feeling disconnected from their feminine energy, and even struggling in their relationships because of it?In this powerful episode, Mama Gena (author of Pussy: A Reclamation and founder of The School of Womanly Arts) joins Natalie to unpack the conditioning that teaches women to “man up” in order to succeed + shares how that very conditioning often leaves us burnt out, resentful, and craving deeper intimacy. You’ll learn why polarity matters in relationships, how to reconnect with your sensuality and pleasure without losing yo

If you’ve ever wondered how to turn your passion into profit - whether that’s writing a book, building a coaching business, or creating a funnel that actually works - this episode is for you. Ashley went from three years of rejection as an aspiring author to becoming an international bestseller and scaling a $2.5M business. Inside, she shares the exact system she used to finally get published, the framework she now teaches her clients, and the sales engine (built through Freedom Fast Track) that continues to bring in consistent revenue. You’ll walk away with practical insights on buildin

Feeling overwhelmed by everything on your plate? From client work to admin to endless content creation, it can feel like there’s never enough time in the day. The logical next step seems to be hiring help, but without a strategy, you can end up with more chaos, more payroll, and not necessarily more freedom. In this episode, Natalie breaks down how to hire like a founder - strategically, intentionally, and for ROI. You’ll learn how to identify the real bottleneck in your business (whether it’s admin, delivery, or sales), when to choose a person versus an AI tool, and how to design roles aroun

*Note: At the time of this recording, Simran’s business was called Girls That Invest - it has since been renamed to Friends That Invest. What if your money could give you freedom - not just someday, but starting now? In this episode, Natalie sits down with Simran Kaur, founder of Friends That Invest, to talk about building real financial security in an uncertain economy. They cover how to recession-proof your income, avoid common money traps, and start investing with confidence, even if you’re starting from zero. Simran shares the simple system behind her early retirement plan, why passive

Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did? In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a freelancer. Because even if you're working solo, your business still needs systems, structure, and scalability - otherwise, it’s just a hustle with a new title. If you’re ready to reclaim your time, build something that works for you (not just because of you), and finally stop doing it all alone, this one’s for you.

What if the “dream job” you worked so hard to earn… wasn’t your dream anymore? In this episode, Natalie sits down with Lindsay MacMillan - a former VP at Goldman Sachs who walked away from a prestigious Wall Street career to follow a lifelong dream of becoming a published author. Since leaving Wall Street, Lindsay has signed major book deals with Penguin Random House, taken the TEDx stage four times, and created a multi-faceted creative business aligned with her values. Together, they unpack what it really takes to leave a good job, why the “Plan B” trap keeps so many women stuck, and how to

The golden era of online business is over, and no one’s saying it loud enough.  In this episode, Natalie breaks down the real reason your launches feel quieter, your content isn’t converting like it used to, and what AI is actually doing to the course, coaching, and creator economy. Spoiler: It’s not about doom and gloom - it’s about evolution. You’ll learn why buyers are savvier than ever, what AI can and can’t replace, and how to future-proof your business by building depth, clarity, and trust. Whether you're a coach, consultant, course creator, or service provider, this episode is your ro

The online business landscape is shifting, and fast. What worked even three years ago is now dangerously outdated, and most entrepreneurs haven’t caught up. In this episode, Natalie unpacks five non-obvious shifts that founders must make to survive (and thrive) in a rapidly evolving market. You’ll learn why visibility and volume are no longer enough, how AI is commoditizing surface-level content, and what it really takes to build a business that lasts through 2030 and beyond. This episode is your roadmap to the next era of online business: one built on infrastructure, IP, thought leadership,

Ever wonder what it would take to build a $100K/month business with one offer - even if you had no audience, no email list, and no brand name? In this episode, Natalie breaks down exactly what she would do if she were starting from scratch today. You’ll learn the strategy to grow from zero to consistent $100K months without chasing trends, overcomplicating your funnel, or trying to go viral. This is the blueprint for building a high-profit, high-impact business by solving one real problem for one ideal client and doing it in a way that scales with clarity and simplicity. Whether your goal is

If you’ve ever felt like the “best-kept secret” in your industry, this episode will change that. Natalie is joined by Rory Vaden, bestselling author and co-founder of Brand Builders Group, to talk about what it really takes to clarify your personal brand and scale your business around your unique story. You’ll learn Rory’s proven method for finding your true uniqueness, how to become the go-to name in your niche, and why AI makes your humanity more important than ever. This isn’t about going viral, it’s about becoming wealthy and well-known through emotional connection, storytelling, and ser

What do you do when the business you built no longer feels like you? In this episode, Natalie unpacks what it really means when you feel disconnected from your work, how to tell the difference between burnout and boredom, and why it might be time to evolve your business to match who you are now. You’ll learn how to reconnect with your why, audit what’s no longer aligned, and reignite the spark - without burning everything down. If you’ve been questioning whether it’s time for a change, this episode is your permission slip. TIMESTAMPS 00:00 - “I don’t feel alive in my business anymore” -

What does it really take to build a billion-dollar business - without debt, without outside funding, and without losing your family in the process? In this episode, Natalie sits down with Mark Pentecost, founder of It Works!, Impact Professionals, and author of Life of Your Dreams, to talk about what it means to dream big, take risks, and build a life-changing legacy from nothing. From starting out as a high school teacher to becoming a self-made billionaire, Mark shares the 7 steps he followed to go from stuck and surviving, to building a company that’s generated over $750M a year and impact

Kass and Mike Lazerow are serial entrepreneurs and investors, best known as the co-founders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $745 million. In this episode, they join Natalie for a raw, unfiltered conversation on the messy reality of building billion-dollar businesses, raising a family, navigating marriage, and staying focused through it all. They don’t hold back. From the tough lessons they’ve learned as partners and parents to the playbook they’ve developed for building a business that lasts, you’ll walk away with the inside

If you stopped posting on social media tomorrow… would your business keep growing? In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline. You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset. TIMESTAMPS 00:00 - If you stop posting tomor

Erin Claire Jones is one of the world’s leading experts in Human Design and she’s back on the podcast for a conversation that goes way beyond the chart. Natalie and Erin dive deep into what it really looks like to birth a book and a baby at the same time, navigating business launches with limited time, and learning how to work with (not against) your natural energy. Whether you’re a Generator trying to find balance, a Manifesting Generator embracing your multi-passionate nature, or just curious about how Human Design can support your parenting, this episode is packed with powerful insights.

Everyone online talks about reaching six-figures like it’s the ultimate goal, but what happens when you get there and realize you’re still overwhelmed, overworked, and underpaid? In this episode, Natalie breaks down why so many entrepreneurs get stuck at $100K and what it actually takes to break through. She shares the common myths keeping people spinning (like “just add more offers” or “wait to hire until you can afford it”) and reveals the real shifts, both strategic and mindset, that unlock sustainable growth. If you’re ready to simplify, systemize, and scale in a way that actually feels

No one talks enough about the hard parts of leadership - the moments you wish you could take back, the decisions that didn’t go as planned, and the lessons that only hindsight can teach. In this episode, Natalie pulls back the curtain on the biggest leadership mistakes she’s made over the years. From hiring too fast to ignoring gut instincts, and losing herself in the business, Natalie shares what she would do differently, what she’s learned the hard way, and how she’s leading now. Whether you’re building your first team or already leading one, this episode will give you the honest insights

After a hard season in business, it’s easy to stop trusting your decisions and instincts. In this episode, Natalie breaks down why self-trust erodes after setbacks and how to rebuild it through small, intentional actions. You’ll learn how to separate fear from intuition, why reflection can easily turn into obsession, and the simple shifts that rebuild your confidence from the inside out. If you’ve been feeling stuck, second-guessing yourself, or waiting to feel "ready," this episode will show you how to start leading again. TIMESTAMPS 00:00 Why rebuilding after a hard season starts with

What’s it really like growing up with a wildly successful mother, and then becoming one yourself? Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood.  Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation w

What if your next level of growth isn’t in a new strategy, but in your existing business? In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle. She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again. If you’re ready to grow without

We’ve all heard the phrase “you can have it all” — but is it actually serving us? In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough. Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting aligned priorities, and practical tools for protecting your time, energy, and well-being. If you’ve been feeling stretched thin, this is the mindset shift you’ve be

Going viral isn’t luck — it’s a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact.  And if you're inside of The Société, don’t forget to grab the exclusive 10x10

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift. In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts. You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Pl

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice.  In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue. She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business. What You’ll Learn: Why some businesses explode with growth while others stay stuck spinning their wheels. The key difference between f

If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work.  In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months. What You’ll Learn: Why most funnels fail, and how to fix yours The

EPISODE SUMMARY  Virality doesn’t always equal sales…so what should you focus on instead? In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you’re struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach. You’ll learn: ✅ The biggest mistakes business owners make when trying to grow on social media ✅ How to attract the right audience instead of just c

Think you have a sales problem? Let’s challenge that today! In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches. We’re also diving into: ✔️ The biggest myths around sales & why most entrepreneurs feel stuck ✔️ The power of pre-launch (and why waiting until launch day is a mistake) ✔️ The three core elements of a high-perform

AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity. You'll learn: The 3-step framework to train ChatGPT like a pro: Make It Work, Make It Right, Make It Better How Team BossBabe uses AI for content creation, brainstorming, and coaching The most effective prompts to get ChatGPT to sound like you Why personalizing AI is the key to making it your second brain C

The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind. They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand

Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow h

*Trigger Warning: Joanne shares her story of being abducted from her office in this episode. In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience. You’ll learn: How to monetize a podcast from day one, even with a small audience. The power of Podcast Guesting to borrow audiences and scale your