491: An Ex-Meta Insider's Guide To Scaling Ads With AI
Descripción del Episodio
Organic content builds your brand. But ads? Ads build your bank.
In this episode, Natalie sits down with Brooke Shelton — a former Meta insider who helped train the platform's ad AI and advised advertisers spending hundreds of millions of dollars on Meta. Brooke delivers a full tactical masterclass on running Meta ads with AI: the strategy most founders get wrong, how to build AI agents that create and manage your campaigns, and why the next 9 to 12 months are a rare window to master this before Meta automates it all away.
You'll learn the one-campaign, one-ad-set rule that stops you competing against yourself in the ad auction, why creative (not audience targeting) is your only real advantage in 2026, and how Brooke runs her entire business on AI with zero team after 6X-ing her revenue. She also breaks down the difference between an assistant, an agent, and agentic AI, then gives a step-by-step walkthrough for building your very first AI agent today.
If you've ever felt like ads are too technical, too expensive, or too overwhelming to touch, this episode is the reframe — and the operating system behind it.
And if this conversation lights you up, Natalie and Brooke are taking it live and hands-on at their AI hackathon in New York City on June 10th. All the details are linked below.
Time Stamps:
00:00 - From Meta's ads AI team to building her own business
06:30 - Why organic builds brand, but ads build bank
09:49 - The 9-month AI window before Meta does it all for you
14:27 - The one-campaign, one-ad-set rule most founders get wrong
18:14 - How to let AI run your entire ad account
21:58 - Why creative is your only real bid in 2026
26:11 - Can AI really build hundreds of ads? The 10/80/10 reality
29:32 - Assistant vs agent vs agentic AI, finally explained
34:19 - The full AI tool stack behind a zero-team business
41:53 - How to build your first AI agent today
46:53 - Inside the June hackathon with Natalie + Brooke
Resources + Links:
Join Natalie + Brooke At The Freedom AI Hackathon In NYC On June 10th: Spend One Day Building Your Entire AI-Powered Sales + Marketing Engine, Done With You In The Room
Get Inside Brooke's AI Ads Coaching Membership At Atelier AI
Natalie + Jamie Kern Lima At GodMothers: An Evening Of Connection, Wisdom + Community For Ambitious Women
Join The Earn Your Happy Live Podcast Taping With Lori Harder: Be In The Room For A Live Recording With Natalie + Lori Harder (plus a Q&A session with Powerhouse Female Entrepreneurs)
Episodios Recientes
Más podcasts de Sociedad y Cultura
Ver toda la categoría →
Still Counting
By shows
<div>Each week, Nate Silver, Clare Malone and Galen Druke dig into the latest in politics and the numbers behind it. They break down what's happening, why, and what might happen next. They'll be covering everything from elections to betting markets to AI. Expect rigorous analysis and a few hot takes, but no spin and no false sense of certainty. New episodes drop every Wednesday wherever you get your podcasts, or subscribe at <a href="http://youtube.com/@stillcountingpodcast">youtube.com/@stillcountingpodcast</a> </div>
Dolly Parton's America
By shows
In this intensely divided moment, one of the few things everyone still seems to agree on is Dolly Parton—but why? That simple question leads to a deeply personal, historical, and musical rethinking of one of America’s great icons. Join us for a 9-episode journey into the Dollyverse. Hosted by Jad Abumrad. Produced and reported by Shima Oliaee. Dolly Parton’s America is a production from OSM Audio and WNYC Studios.
L'After Foot
By shows
L’After Foot, c'est l'émission qui dit tout haut ce que le monde du foot pense tout bas ! Pour démarrer la soirée, Nicolas Jamain est aux commandes de "Génération After", de 20h00 à 22h00. Une émission composée de chroniqueurs qui ont grandi avec l'After : Walid Acherchour, Kevin Diaz, Jimmy Braun, Jennifer Mendelewitsch et Elton Mokolo. Débats passionnés, décryptages et invités. Les soirs de match, l' "After Live" s'installe de 20h00 à 23h00 incarné à tour de rôle par Carine Galli, Nicolas Jamain et Jean-Louis Tourre. Emmanuel Petit, Samuel Umtiti et Lionel Charbonnier viennent renforcer le dispositif les soirs de Coupes d'Europe. En deuxième partie de soirée, de 22h00 (ou dès le coup de sifflet final du match) à minuit, place à la version originelle et historique de l'After autour de Gilbert Brisbois, Daniel Riolo, Florent Gautreau et Jean-Louis Tourre du dimanche au jeudi. Cette saison, Jérome Sillon prend les commandes de l'émission le vendredi et le samedi.
Tony Mantor: Why Not Me ?
By shows
<p>Autism, Mental Health, Advocacy & Human Stories.</p><p>Embracing Autism/Mental Health Worldwide.</p><p>Autism is a complex neurodevelopmental condition affecting millions worldwide, characterized by challenges in social interaction, communication, and repetitive behaviors. Despite increasing recognition, there remains a lack of understanding and awareness about the condition. </p><p>Mental health encompasses a range of conditions impacting emotional, psychological, and social well-being, affecting millions globally. It includes disorders like anxiety, depression, bipolar disorder, schizophrenia, and psychosis. Schizophrenia is marked by symptoms such as hallucinations, delusions, and disorganized thinking, while psychosis involves a loss of contact with reality, often presenting with similar symptoms. </p><p>Despite growing awareness, stigma and misconceptions about mental health, particularly schizophrenia and psychosis, persist, underscoring the need for greater understanding and support. </p><p>From celebrating neurodiversity to breaking down stigma, we create a safe space for listeners to learn, grow, and feel seen. </p><p>Whether you're on the spectrum, a caregiver, or an advocate, join our global community for inspiring conversations and empowering resources that uplift and unite. </p><p>Tune in to embrace understanding, healing, and hope worldwide! </p><p>Together, we can create a more informed and compassionate society for individuals with Autism and Mental Illness.</p>
On The Line with Jim Pyne
By shows
<p><b>On the Line with Jim Pyne</b> brings you authentic conversations with the leaders shaping sports, business, and entertainment.</p><p>Hosted by former NFL player, coach, executive, entrepreneur, and Founder & CEO of PLS Aviation, Jim Pyne draws on decades of relationships to explore leadership, winning cultures, entrepreneurship, resilience, and the experiences that define extraordinary careers.</p><p>From championship coaches and elite athletes to CEOs and innovators, each episode delivers candid insights and practical lessons from people who have performed at the highest levels.</p><p><b>Leadership. Relationships. Success.</b></p>
Historias de nuestra historia
By shows
La historia de nuestra historia, en tiempo presente, pensada desde ahora e interpelando las verdades de manual. Conduce Felipe Pigna.
Arpa Talks
By shows
¿Cómo funciona el mundo realmente? Cada semana Álvaro Palau Arvizu, fundador de <a href="https://arpaeditores.com">Arpa Editores</a>, habla con un invitado de referencia sobre filosofía, ciencia, política, negocios, psicología, etc.
Conducta Delictiva
By shows
Conducta Delictiva es el espacio digital donde exploramos las complejidades sociales, mentales y judiciales a través de entrevistas reveladoras y relatos inéditos con invitados de alto nivel, lo que permite hacer un análisis profundo de crímenes y situaciones de la vida real.<br /><br />Este videopodcast es conducido por Michell Rodríguez y Kevin Pinzón, periodistas de investigación expertos en el manejo de casos judiciales, ganadores del premio Emmy Suncoast 2023 en Estados Unidos.