
How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris
Descripción del Episodio
In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences.
Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.
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Show Notes:
(01:16) Introduction to Danny Farris
(04:37) Marketing Moments and Fan Engagement Strategies
(07:56) Impact of Social Media on Player Connection
(09:18) Content Trends and Audience Engagement
(11:34) Balancing a Legacy Brand and Innovation
(14:34) The Evolution of Schedule Release Strategies
(19:44) Future Opportunities in Sports Marketing
Check out some of our previous episodes!
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- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
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- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
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