Redefining the Financial Game ft. Manuel Soto | Coffeez for Closers with Joe Shalaby

In this episode of Coffeez for Closers, we sit down with Manuel Soto—aka "The Financial Architect"—a powerhouse in the insurance and financial services industry. From top-producing agent to broker-owner of TFA Insurance Advisors, Manny’s journey is all about reinvention, results, and real impact.

We talk about what it really takes to scale in a saturated market, how he’s trained thousands of agents through a needs-based planning approach, and why most people fail at wealth building simply because they never change what they’re doing. His motto? “Change what you’re doing to change what you’re getting.”

Whether you're building your book of business or redefining what success looks like, Manny drops gems that’ll shift how you think about money, legacy, and leadership.

Top producers at E Mortgage Capital are earning more per deal—with faster closings, better tech, and no junk fees.

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