Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
Descripción del Episodio
Jennifer Sey — former Levi’s CMO, bestselling author, filmmaker, and founder of XXXY Athletics — joins the show for one of the most wide-ranging and honest conversations we've had.
She opens up about why she built an athletic brand dedicated to protecting women’s sports, why she refuses to manufacture products in China, the realities of global supply chains, and what big brands get wrong about their customers.
⭐ WHAT YOU’LL LEARN
🧵 Why transparency in factories matters — and why she won’t touch China manufacturing
🏅 The biological and safety factors shaping today’s women’s sports debate
🏢 How Levi’s successfully rebranded after a decade of decline
🏃♀️ What big brands get wrong about female athletes
💥 Why the American Eagle Sydney Sweeney campaign went viral
📉 How Cracker Barrel & Bud Light misread their core customers
🧠 The psychology of branding, nostalgia & customer loyalty
📚 What really happened inside public schools during long lockdowns
🚨 Why homelessness, crime & urban decline are accelerating
👨👩👧 How parents are navigating education today — public, charter, private & homeschooling
🎽 Why she believes women’s spaces and sports need clearer rules
📍 The future of apparel manufacturing in the U.S.
CHAPTERS
00:00 – Why Her Apparel Brand Refuses China Factories
01:10 – Introducing Jennifer Sey & XXXY Athletics
02:20 – Protecting Women’s Sports & Working With Riley Gaines
03:40 – NCAA, Politics & Title IX Debates
05:10 – Injuries, Safety & Fairness in Competition
06:20 – Why She Started the Brand After 23 Years at Levi’s
07:45 – Nike Controversies, Female Athletes & Industry Hypocrisy
09:00 – Her Own Gymnastics Abuse Story & Whistleblower Journey
10:15 – Levi’s: Rebranding, Customer Insight & Global Marketing
11:30 – Viral Campaigns: Cracker Barrel, Bud Light & American Eagle
12:40 – Why Some Executives Are Out of Touch With Customers
13:50 – COVID Lockdowns, Public Schools & Political Shifts
15:05 – Crime, Homelessness & Leaving San Francisco
16:15 – Parenting, Public Schools & Language-Based Charters
17:20 – Denver, Culture Shifts & Moving for Safety
18:30 – Gender Laws, Pronouns & Business Liability
19:45 – Olympics, Testing Policies & Global Standards
21:00 – Coaching Culture, Abuse & Reform in Youth Sports
22:20 – Closing Thoughts & Her Hope for Women’s Sports
🎙️ APPLY OR CONNECT
👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application
📩 Business inquiries / sponsors: [email protected]
👤 GUEST:
♟️Jennifer Sey - https://www.instagram.com/jenseysf/
💼 SPONSORS
QUINCE: https://quince.com/dsh
🎧 LISTEN ON
🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015
🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759
📸 Sean Kelly Instagram: @seanmikekelly
⚠️ DISCLAIMER
The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.
While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show.
Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice.
We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program.
🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world!
Learn more about your ad choices. Visit megaphone.fm/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Episodios Recientes
Más podcasts de Sociedad y Cultura
Ver toda la categoría →
Palabras Mayores - Carlos Antonio Vélez
By shows
Hablamos de lo que más nos gusta; el fútbol. No somos hinchas de nadie, tampoco hacemos parte de las relaciones publicas de un club, de una selección, de algún dirigente, de algún técnico o de algunos jugadores.
Passion Struck with John R. Miles
By shows
You built the life you were supposed to want. So why doesn't it feel like enough?<br /><br />Passion Struck with John R. Miles is the #1 alternative health podcast exploring the deepest questions of human well-being — how we think, how we feel, how we connect, and how we build lives that don't quietly hollow us out from the inside. Hosted by bestselling author, Navy veteran, and former Fortune 50 executive John R. Miles, this is the show for anyone who wants to understand themselves more deeply and live more fully.<br /><br />Every week, John sits down with the world's leading voices across neuroscience, psychology, medicine, philosophy, sports, business, and the arts — guests like Seth Godin, Ryan Holiday, Susan Cain, Mark Hyman, Angela Duckworth, and Arthur Brooks. Together, they explore what it actually takes to build a life that feels like yours—how to strengthen your mind and body, build relationships that sustain you, find purpose before you’ve lost it or reclaim it after you have, and break free from stress, numbness, and the quiet drift of going through the motions.<br /><br />Whether you're 26 and trying to build your life the right way from the start, or 43 and wondering why the life you built doesn't feel like yours, this show meets you exactly where you are. Because the questions you're carrying deserve real answers.<br /><br />New episodes every Tuesday, Thursday, and Friday.<br /><br />85 Million Downloads | Gold Stevie Award | Davey Gold for Social Impact
Dumb Blonde
By shows
<p>Asking the questions others are afraid to. Bunnie XO host of the Dumb Blonde podcast – the ultimate destination for comedy, trending and lifestyle. Get ready to dive into hilarious discussions about relationships, trauma, embarrassing moments, and all the realness life throws at us. Join Bunnie every week to laugh, relate, and embrace your inner healing.</p>
The Snare
By shows
In 1996, 18-year-old Angie Dodge is found brutally murdered in her Idaho Falls home. Police zero in on a suspect and put a man behind bars. But as the years pass, doubts emerge about whether the real killer was ever caught. Leading the fight for answers is an unlikely advocate: Angie’s own mother, who embarks on a decades-long mission to uncover the truth. A six-part series from 20/20 and ABC Audio, hosted by Maggie Rulli. New episodes Tuesdays.
Joy 101 with Hoda Kotb
By shows
<p>Joy is essential.</p> <p>And it's also elusive. You can't order it, borrow it, or simply hope it into life.</p> <p>But now, there's a new and exciting way to start your journey toward a more joyful existence: The Joy 101 Podcast with Hoda!</p> <p>Best known for her Emmy-winning work and co-anchoring <em>Today,</em> Hoda Kotb infuses her authenticity, curiosity, and warmth into conversations with the world’s most fascinating people. Entertainment legends, sport icons, wellness experts, and everyday folks will share how they find, allow, and experience joy. Hoda will offer her own tips and takes on seeking a more balanced, harmonious life. </p> <p>If you're craving inspiration, support, and useful tools to maximize your joy, tune in to these candid, uplifting, and moving on-air chats.</p> <p>Joy after a breakup, joy as an empty-nester, joy after loss, joy as a caretaker — Hoda's new podcast will speak to you.</p> <p>Joy 101 with Hoda Kotb, an iHeartPodcast.</p>
La Silla: On The Record
By shows
Cada semana contamos movidas de poder en Colombia a través de la voz de sus protagonistas. Un podcast de La Silla Podcasts.
Dinero Más Inteligente
By shows
El dinero no solo se gana, se entiende. <br /> En El Dinero Más Inteligente, Valeria Ovalle presenta la economía y Juan Carlos Herrera la conecta al mundo de inversiones. Una conversación entre razón y estrategia para entender el mundo financiero sin complicaciones. <br /> By GBM <br /> Síguenos en <b><a href="https://www.instagram.com/gbmplus_?igsh=czBzOG5mazBwMmlj&utm_source=qr">Instagram</a><b>.</b></b>