160. Aumentar precios para perder clientes
Descripción del Episodio
Muy buenos días a todo el mundo y bienvenidos a Marketing Online, el programa en el que en Nochebuena tenemos a 3000 invitados... nuestros oyentes :)
Hoy hablamos de un tema tabú. Aumentar precios... para perder clientes... para ganar más dinero. Veamos qué es el posicionamiento... estratégico. Si, si.. la idea es aumentar precios para perder clientes, pero salir ganando en el proceso. Un tema muy interesante que surgió en el podcast de Mastermind Group. Como siempre, aquí os dejo los enlaces para los que quieran más:
- 145. Éxito asegurado: Mastermind Group
- 150. The Mastermind Group strikes back
- Segmentacion del mercado y posicionamiento estrategico
Espero y deseo que os guste el programa, pero aún espero y deseo más que paséis una feliz nochebuena con la família y amigos, y que disfrutéis de la cena y de los regalos (ya sabéis que yo me pido una valoración de 5 estrellas en iTunes, hehe). Pero no lo olvidéis... mañana tenemos una cita, aunque sea festivo.
¡Feliz Nochebuena!
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