195. Caso de éxito: Cursos por email
Descripción del Episodio
Bienvenidos a Marketing Online, el podcast en el que cada día tenemos nuestra dosis de marketing digital a las 07:07, para empezar el día con un poco más de conocimiento de este mundillo, pues el saber no ocupa lugar.
Hoy hablamos del caso de Berta, una blogger de moda y tendencias que no conseguía suscriptores para sus newsletters. Veremos cómo lo logramos con éxito.
En el episodio hablamos de la típica estructura del plan de marketing: Análisis, diagnóstico, estrategia y plan de acción. En este caso vemos como se podría resumir así:
- Análisis
- Blogger (moda y tendencias)
- Falta de suscriptores (5 o 6 mensuales)
- Diagnóstico
- Demasiada competencia
- Demasiados correos
- Uso de otros canales, como FEEDS, agregadores, redes sociales
- Estrategia
- Crear un contenido extra, únicamente disponible por mailing
- Plan de acción
- eBook (descartado)
- Cursos por email (aprobado)
Bien, pues como siempre, espero que os guste el programa y que os sea útil. Ya sabéis que si tenéis 30 segundos os estaré eternamente agradecido si me dáis una valoración de 5 estrellas en iTunes, pues me ayuda mucho :)
Antes de acabar, recordemos que estamos tan solo a una semana del programa número 200 y que lo celebraremos sorteando una web entre todos los oyentes. Para participar, ya sabéis, simplemente usad el formulario de contacto. Y recordad también que si os interesan todos estos temas, podéis suscribiros a los cursos de marketing online para saber más y mejor.
Nos escuchamos mañana, con una invitada que nos hablará del mundillo de las reservas y venta de paquetes, vuelos y otras actividades directamente en nuestra web. ¡Hasta entonces!
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