2432. Mala idea de negocio: Podcatcher resumidor
Descripción del Episodio
Hoy valoramos una (¿mala?) idea de negocio. Un podcatcher resumidor. Veamos porque es una buena idea que puede ser mala por varias causas. ¡A por ello!
Pero antes, recordemos que tenéis a vuestra disposición los cursos para emprendedores de boluda.com. Ayer empezó el curso de marketing transmedia en el que hoy aprenderemos la narrativa del discurso transmedia, así como los usos de esta doctrina del marketing.
Y ahora sí, vamos a por la idea de negocio. Pero ojo, porque esta temporada tenemos novedad. En lugar de ideas de negocio que pueden funcionar, a lo largo de esta edición también veremos "malas" ideas de negocio que a pesar de tener una premisa prometedora, no recomendaría llevar a cabo, por varios aspectos.
La gracia está en entender "por qué" no es una buena idea, o cuáles son esos factores que la convierten en un negocio no sostenible o demasiado arriesgado. De esta forma seremos capaces de detectar estos mismos puntos clave en otras ideas o negocios. ¡De todo se aprende"
En este caso se trata de un podcatcher resumidor. Una app como PocketCast, Ucast, Apple Podcasts, Google Podcasts, o cualquier otro, que aparte de reproducir los episodios de los podcasts, también los pueden resumir con una voz neural o la del propio locutor.
Aquí os dejo la escaleta del episodio con los puntos clave a modo de resumen de lo bueno y lo malo de esta idea tan interesante que quizás nunca verá la luz (al menos como nuevo podcatcher). Aquí va:
Este contenido está únicamente disponible para los suscriptores. Puedes identificarte en este enlace o suscribirte a los cursos.Seguramente es algo que veremos en el futuro como una funcionalidad más de algún podcatcher ya existente, de la misma forma que ahora podemos resumir vídeos de YouTube con HARPA, de la misma forma que Anchor incorporó los podcasts de pago, algo que comenté en el episodio 826. Idea de negocio: Podcatcher para podcasts freemium. O sea que si son oyentes de este podcast quizás no tardaremos mucho en verlo. ;)
¡Esto es todo por hoy! Si os gusta esta iniciativa de valorar "malas" ideas de negocio y los motivos por los que considero que podrían no funcionar, somos todo oídos. Y lo mismo si no os interesa tanto, y preferís que no hable de ellas. ¡El feedback constructivo siempre es apreciado!
Como siempre, muchas gracias a todos por vuestras valoraciones de cinco estrellas en iTunes y Spotify, estar ahí, al otro lado, y especialmente por suscribiros a los cursos y a los audiocursos para hacer esto sostenible, porque sin vosotros esto no sería lo que es, sin vosotros esto simplemente... ¡No sería!
Nos escuchamos mañana miércoles con un caso de éxito al más puro estilo Perry Mason. Como siempre, a las 07:07. Hasta entonces... ¡Muy buenos días!
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