2462. Idea de negocio: Especialista en WPO
Descripción del Episodio
Hoy analizamos una especialización muy resultona: Ofrecer servicios de WPO, para mejorar la velocidad y rendimiento de sitios web.
Pero antes, recordemos que tenéis a vuestra disposición los cursos para emprendedores de boluda.com. Ayer empezó el curso de WPO (Web Performance Optimization) en el que hoy veremos las herramientas de análisis de Google, y la detección y corrección de errores. ¡A por él!
Y ahora sí, hablemos de la idea de negocio de hoy, una especialización en WPO. La demanda es alta, y es más fácil de lo que parece. Aprendiendo varias claves, estaremos un paso más cerca de dominar este arte.
El funcionamiento es simple. Un cliente nos contacta porque su sitio web va lento o porque Google PageSpeed Insights (o cualquier herramienta del estilo) le ha dado mala nota. A partir de ahí, nuestra maquinaria se pone en marcha. Aquí os dejo la escaleta del episodio a modo de resumen:
Este contenido está únicamente disponible para los suscriptores. Puedes identificarte en este enlace o suscribirte a los cursos.Se suele empezar con un análisis minucioso del sitio web del cliente, identificamos los puntos donde el rendimiento se atasca, aplicamos las soluciones de optimización (como la compresión de imágenes, la minificación de código o la mejora del almacenamiento en caché), y realizamos pruebas rigurosas para comprobar que el rendimiento ha mejorado.
El modelo de negocio es de servicio (o sea, cobrar por cada optimización), y las tarifas son personalizadas según el tamaño y la complejidad del sitio web. No es lo mismo una web con 5.000 URLs que una con 5, del mismo modo que no es lo mismo una web con 3 plugins que con 30. Aunque habitualmente veremos este servicio con un precio de salida de unos 500€. Pero como digo, depende. :)
¡Espero que la idea sea de interés! Os dejo también enlace al episodio 1160. Gastos mínimos para montar un negocio, así como el de 1255. Calcular tu precio hora, y si alguien se anima y lo monta, ya sabéis que os invito a venir al podcast a contar vuestro caso de éxito. :)
Como siempre, muchas gracias a todos por vuestras valoraciones de cinco estrellas en iTunes y Spotify, estar ahí, al otro lado, y especialmente por suscribiros a los cursos y a los audiocursos para hacer esto sostenible, porque sin vosotros esto no sería lo que es, sin vosotros esto simplemente... ¡No sería!
Nos escuchamos mañana miércoles con un caso de éxito al más puro estilo Perry Mason. Como siempre, a las 07:07. Hasta entonces... ¡Muy buenos días!
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