Background

255. Caso de éxito en encuestas de satisfacción

Marketing Online6 de mayo de 201523:47
Compartir episodio:Descargar

Descripción del Episodio

Muy buenos días a todo el mundo y bienvenidos a Marketing Online, el podcast en el que nos vamos a dormir escuchando podcasts y nos despertamos pensando en ellos.

Hoy vemos un caso de éxito mezclando encuestas de satisfacción con un programa de afiliados. ¿Resultado? Captación de 580 clientes.

Concretamente veremos la importancia de la fase de deléite del inbound marketing, que consiste en convertir nuestros clientes en promotores. Precisamente eso es lo que tratamos en la clase de inbound marketing de hoy.

El caso que nos ocupa trata de una empresa que ofrece software de facturación online que estaba encallada con poco más de 400 clientes. Veremos como gracias a una encuesta de satisfacción no solo logramos detectar tres funcionalidades que los clientes echaban de menos, sino que además se consiguió realizar una captación masiva de clientes gracias a un programa de afiliados que se hizo de forma segmentada.

A continuación os dejo los enlace mencionados, relacionados y recomendados, echadles un vistazo si queréis saber más:

En fin, la moraleja del episodio de hoy es que el marketing relacional es clave. Que el deleite es clave. Y que los mejores promotores que podemos tener, son, sin duda alguna... nuestros propios clientes.

Como siempre, muchas gracias por vuestras valoraciones de 5 estrellas en iTunes, por vuestros fantásticos comentarios, y por estar al otro lado. Y hablando de estar al otro lado, no olvidéis que mañana a las 07:07 tenemos una cita con un invitado. O mejor dicho, con dos invitadas. Por primera vez en Marketing Online... ¡Un trio!

Episodios Recientes

255. Caso de éxito en encuestas de satisfacción

Más podcasts de Sociedad y Cultura

Ver toda la categoría →
Fiebres Lúcidas

Fiebres Lúcidas

By shows

¿Qué pasa cuando la curiosidad se vuelve una fiebre? Fiebres Lúcidas es una travesía sonora por las obsesiones científicas que transformaron a Colombia. Siete vidas, siete décadas, siete preguntas que ardieron hasta volverse descubrimientos. En un país acostumbrado a narrarse desde el conflicto, esta serie cuenta otra historia: la de la pasión, la persistencia y quienes convierten una pregunta en legado. Un pódcast de la Fundación Alejandro Ángel Escobar, conmemorando 70 años premiando la ciencia y la solidaridad. Producido por Akorde Media.

IHIP News

IHIP News

By shows

Deep in a red state, progressive podcasters, Jennifer Welch and Angie “Pumps” Sullivan share how they *really feel* about political news. Their comedic, feel-good takes will drop twice weekly, possibly more, if sh*t really hits the fan.

Friends Keep Secrets

Friends Keep Secrets

By shows

Welcome to Friends Keep Secrets: a first-of-its-kind show from best friends benny blanco, Lil Dicky (Dave Burd), and Dave’s wife, Kristin Batalucco.  With more than 18 hidden cameras rigged throughout Dave and Kristin’s LA home, the show brings viewers inside an intimate hang with the hosts' real-life friendships and the guests that pop in. This isn’t a formal interview show. They might cook, record a song, play a game, or simply hang out. Blending elements of a podcast, livestream, and sitcom, Friends Keep Secrets captures the magic of being in the room with the hosts and the people they cherish most.

World War II with Tom Hanks

World War II with Tom Hanks

By shows

For eighty years, the Second World War has remained the most devastating and defining conflict in human history. World War II with Tom Hanks reexamines the war through the lens of a new century. Told over twenty hours and guided by Tom Hanks, whose lifelong passion for this history has shaped some of the most profound screen portrayals of the era, the series captures the full arc of the war — from the rise of fascism in Europe to the fall of Berlin, from Pearl Harbor to Hiroshima, and the uneasy peace that follows. Each episode uncovers new dimensions of the conflict: the decisions that shaped the battlefield, the unseen networks that sustained the war effort, and the aftershocks that still shape our world today. World War II with Tom Hanks is the definitive retelling of that story for a new generation: a sweeping, deeply human portrait of how the modern world was forged in the fires of global war.

Maru Visor Perú

Maru Visor Perú

By visorperu

Comunicadora social con experiencia en consultoría, asesoramiento en el Marketing 2.0 y gestión de campañas en SEO, SEM, SMM, y SMO. http://visorperu.com http://meadiciona.com/maruvisorperu https://marupanta.wordpress.com/

The Last 12 Weeks

The Last 12 Weeks

By shows

In 1992, David Wood was convicted of murdering young women and girls and burying them in the desert outside El Paso, earning him the nickname the Desert Killer. More than 30 years later, his lawyers have one last chance to argue his innocence and stop his execution. “The Last 12 Weeks” follows a team of capital defense lawyers as they try to save their client’s life. The series, produced by Serial Productions and The New York Times in collaboration with The Marshall Project, focuses on the high stakes and at times bizarre work involved in trying to halt an execution. With an extraordinary level of access to a capital case in its final stretch, the longtime death penalty reporter Maurice Chammah takes listeners into the room with the lawyers as the clock ticks down. Maurice and Alvin Melathe, a producer, follow members of the defense team as they look for alternate suspects, try to find new evidence to poke holes in the case, and track down hard-to-find witnesses. In the end, will the lawyers’ efforts be enough to persuade a deeply skeptical court system — and stop an execution three decades in the making? “The Last 12 Weeks.” A five-part series … on a deadline.

Rotten Mango

Rotten Mango

By shows

Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes and we tend to not leave out any details - which can get a little rotten at times. If you want deep dives in the psychology of killers, no holding back storytelling of crimes, and stories of lesser known criminals from around the world this is the place for you. Subscribe to SiriusXM Podcasts+ to listen to new episodes of Rotten Mango ad-free. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2026♦️抖音最火的1000首热歌大全金典排行榜

2026♦️抖音最火的1000首热歌大全金典排行榜

By shows

2026年整理的2025爆火音乐