277. Teoría de los cliductos
Descripción del Episodio
Muy buenos días a todo el mundo y bienvenidos a Marketing Online, el podcast que a veces hace incursiones al "Marketing de toda la vida".
Veamos la teoría de los cliductos, que busca un equilibrio de riesgo/rentabilidad en nuestra cartera de clientes y portafolio de productos.
Lo que buscaremos conseguir con la estrategia de los cliductos es un equilibro entre riesgo y rentabilidad que nos permita tener una empresa sólida y solvente ante posibles cambios de contexto y escenario. Veremos así pues tres tipos de cliductos (de estructura, de margen y de imagen) y algunos ejemplos que nos permitirán entender la teoría fácilmente.
Como siempre, aquí os dejo algunos enlaces relacionados y mencionados durante el episodio de hoy:
- UX Spain
- Carles Torrecilla, creador de la teoría de los cliductos
- Trabajo para los clientes de mis clientes
- Curso de estrategias de precios
- Curso de productividad
En fin, pues ahí queda eso. Espero y deseo que os sea de utilidad y que lo podáis aplicar en vuestro caso. Si es así, no dudéis en contármelo ;)
Como siempre, muchísimas gracias por vuestras valoraciones de 5 estrellas en iTunes, así como por vuestros comentarios. ¡Eso y el mero hecho que estéis ahí, al otro lado es la gasolina que me mantiene en marcha cada día!
Hoy es viernes, o sea que ya sabéis: Disfrutad del fin de semana y descansad, porque el lunes regresamos sin tregua, para contestar a vuestras preguntas. Como siempre, a las 07:07. ¡Hasta entonces!
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