
Dave Aaker: Brand Strategies For Market Leadership with The Father of Modern Branding | Marketing | E187
Descripción del Episodio
Think about some of the most successful brands in the business: Amazon, Tesla, Etsy… the list goes on. They all have certain qualities in common: they took a unique approach to an existing category of products and services and they continued to innovate and grow their brand to meet the changing needs of their customers.
When it comes to developing your brand, there is no one better to learn from than David Aaker. David is a brand consultant and strategist who is known as the “Father of Modern Branding.” His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business.
In this episode of YAP, David and Hala talk about how to build brand loyalty and keep your brand relevant. He explained how to dominate subsections of existing product categories rather than trying to build entirely new ones and gave examples of businesses that are dominating their industries. They talked about how the digital age is affecting the process of product innovation and how to elevate your brand by aligning it with a mission.
Topics Include:
- The problem with the BDG model of strategy
- The pillars of the Aaker Model
- What is brand loyalty?
- Brand relevance
- How to lose relevance
- David’s latest book
- What is a game-changing subcategory?
- Which businesses are properly dominating their industries?
- Must-haves vs. parody must-haves
- Finding the right subcategory
- Creating barriers for your competition
- Disruptive innovation
- The digital age’s impact on subcategory growth
- Elevating your brand by connecting it with a higher purpose
- David’s secret to profiting in life
- And other topics…
David Aaker is a brand strategist who is known as the Father of Modern Branding. He serves as Vice-Chair at Prophet, which helps clients grow in the face of disruption. David is an active branding consultant, Professor Emeritus at the Haas School of Business and UC Berkeley. He is a revered speaker and thought leader. His books have been translated into 18 languages and have sold over 1 million copies. He has also developed several well-known marketing and branding concepts such as the Aaker brand vision model.
In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
Sponsored By:
Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features
ClickUp - Sign up today at ClickUp.com and use codeUse code YAP to get 15% off ClickUp's massive Unlimited Plan for a year!
The Jordan Harbinger Show - Visit jordanharbinger.com/start to get started!
Sabio - Save $125 on your total bootcamp cost! Visit sabio.la/YAP to learn more
Ethos - Go to ethoslife.com/YAP to get your free life insurance quote today
Resources Mentioned:
David’s Latest Book: Owning Game-Changing Subcategories
Prophet’s Website: https://www.prophet.com/
David’s LinkedIn: https://www.linkedin.com/in/davidaaker/
YAP’s interview with Marietta Crawford: https://podcasts.apple.com/us/podcast/79-tell-your-brand-story-and-transform-your-career/id1368888880?i=1000490554815
More About Young and Profiting
Download Transcripts - youngandprofiting.com
Get Sponsorship Deals - youngandprofiting.com/sponsorships
Leave a Review - ratethispodcast.com/yap
Watch Videos - youtube.com/c/YoungandProfiting
Follow Hala Taha
LinkedIn - linkedin.com/in/htaha/
Instagram - instagram.com/yapwithhala/
TikTok - tiktok.com/@yapwithhala
Twitter - twitter.com/yapwithhala
Learn more about YAP Media Agency Services - yapmedia.io/
Join Hala's LinkedIn Masterclass - yapmedia.io/course
Episodios Recientes

Más podcasts de Sociedad y Cultura
Ver toda la categoría →
El Rincón De Los Errores
By shows
<p>Sean todos bienvenidos a este nuevo espacio donde vamos a aprender de los errores.</p><br><p>Conoceremos ese rincón de aquellos personajes que estamos acostumbrados a ver en los medios de comunicación, pero que al igual que cualquier otra persona, han cruzado sus propios desiertos, sacando lo mejor de lo vivido.</p><br><p>Es por medio de nuestros fallos que hemos crecido y nos hemos convertido en personas más sensibles, empáticas y con menos apariencias, por eso <a href="https://www.instagram.com/marimarvega/?hl=en" rel="noopener noreferrer" target="_blank">Marimar Vega </a>y <a href="https://www.instagram.com/efrenmartinezo/?hl=en" rel="noopener noreferrer" target="_blank">Efrén Martinez</a> han creado este lugar, en el cual podemos aprender después de habernos equivocado.</p><br><p>Bienvenidos, al Rincón de los Errores.</p><br><p>🎙️El Rincón de los Errores hace parte de la network de Dudas Media.</p><p>Para alianzas y colaboraciones, escríbenos a <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><strong>[email protected]</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Hidden History with Dr. Harini Bhat
By shows
Some questions don't have answers. Yet.Dr. Harini Bhat is a clinical pharmacist and science storyteller obsessed with questions that don't have answers. Every week she unravels real events from history that still can't be fully explained. Mass hysterias. Medical oddities. Vanished civilizations. Strange signals. Unexplained phenomena that keep repeating, centuries apart, as if history is trying to tell us something.Hidden History doesn't dismiss ancient events as myth or superstition. It treats them as incomplete case files, shaped by the limits of knowledge, technology, and record-keeping. Because the unknown isn't a failure of explanation. It's a constant in human experience, one that evolves, repeats, and sometimes deepens the more we learn.Hidden History is a Rewind Original, powered by PAVE Studios. Listen on Apple Podcasts, Spotify, or watch on YouTube @hiddenhistorypod. For more, follow @RewindStudios on Instagram.

Expedientes del más allá
By shows
Expedientes del más allá, es un viaje a través de seis historias llenas de tragedia, de misterio y de oscuridad. Dos periodistas recorren algunos de los lugares más encantados de nuestro país, viviendo los sucesos extraños que allí se producen y hablando con los protagonistas de unos fenómenos que marcaron sus vidas para siempre. Porque si el más allá existe, a veces se manifiesta de manera poco amable...

Skin in the Game
By shows
El podcast de inversiones donde los hosts tienen capital real en juego en lo que dicen. Javier Morodo, Miguel Olea, Allan Cassis y Jorge Combe revelan cada semana qué están haciendo con su dinero, en respuesta a los temas más relevantes de la coyuntura global. Inversiones reales, capital privado, venture, deuda, real estate, tecnología de frontera y geopolítica. Desde la perspectiva de quienes operan, no de quienes analizan. 📌 Nuevo episodio cada jueves a las 6am CDMX. Las opiniones son gratis. El portafolio no miente.

Dr. Death
By shows
<p>Dr. John Schneider rode into town like a character out of a Western: an outsider on a Harley-Davidson, in trademark cowboy boots. He promised relief to patients suffering in Wyoming and Montana. He seemed like the hero they needed. But when surgeries go wrong and a strange letter exposes a bitter feud, medical professionals and government officials search for the truth about this cowboy doctor. They discover claims of broken bodies, bullying, fraud, and lawsuits.</p><p><br></p><p>From Audible, the fifth season of the hit series <em>Dr. Death</em> returns with <em>The Cowboy</em>: the story of a surgeon who took advantage of a broken system and the fight to bring him to justice.</p><p><br></p><p><strong>Season 4: </strong>When a charismatic young doctor announces revolutionary treatments for cancer and HIV, patients from around the world turn to him for their last chance. As medical experts praise Serhat Gumrukcu’s genius, the company he co-founded rockets in value to over half a billion dollars. But when a team of researchers makes a startling discovery, they begin to suspect the brilliant doctor is hiding a secret.</p><p><strong>Season 3:</strong> Paolo is a smart and handsome surgeon, renowned for his ability to perform surgeries that transform his patients’ lives. When television producer Benita covers him for a story, he’ll transform her life too, but not in the ways she expects. As Benita crosses professional lines to be with him, she learns how far Paolo will go to protect his secrets. And halfway around the world, four doctors at a prestigious medical institute make shocking discoveries of their own that call everything into question.</p><p><strong>Season 2:</strong> If someone you love is diagnosed with cancer you want them to get the best treatment from the best doctors. In 2013, patients in Michigan thought Farid Fata was that doctor. Between his prestigious education, years of experience and pleasant bedside manner, Fata was everything you could want in a doctor. But he was not who he appeared to be. This is the story of hundreds of patients in Michigan, a doctor, and a poisonous secret.</p><p><strong>Season 1: </strong>We’re at our most vulnerable when we go to our doctors. We trust the person at the other end of that scalpel. We trust the hospital. We trust the system. Christopher Duntsch was a neurosurgeon who radiated confidence. He claimed he was the best in Dallas. If you had back pain, and had tried everything else, Dr. Duntsch could give you the spine surgery that would take your pain away. But soon his patients started to experience complications, and the system failed to protect them. Which begs the question: who - or what - is that system meant to protect? Dr. Death is a story about a charming surgeon, 33 patients and a spineless system.</p><p><br></p><p>Audible subscribers can listen to all episodes of <strong>Dr. Death</strong> ad-free right now. Join Audible today by downloading the Audible app.</p><p><br></p>

Mentes Imparables. Mejores Personas, mejor planeta.
By shows
Este es un espacio para conversar sin filtros, sin zapatos y con fundamento, con personas creativas, disruptivas, científicas y curiosas. Personas con mentes maravillosas que nos inspiran a ser IMPARABLES. Porque nuestra mente crea nuestra realidad. Soy Sara Mesa, médica neurorradióloga, Autora de cuatro libros y creadora de @drasaramesa. Para más información visita la página www.doctorasaramesa.com y @drasaramesa Para ver los episodios puedes ir también a mi canal de youtube https://www.youtube.com/@drasaramesa/videos

Ojalá lo hubiera sabido antes
By shows
¿Cuántas cosas nos hubieran cambiado la vida si las hubiéramos sabido antes? Esta es la expresión que a menudo nos dicen las personas cuando leen algún libro del maestro Antoni Bolinches, Francesc Miralles o Álex Rovira: “Ojalá lo hubiera sabido antes”. O las que se repiten ellos mismos cuando, a su vez, leen o escuchan a otras maestras y maestros. Muchas veces nos cuentan cosas que nos abren la cabeza y el corazón y pensamos “ojalá lo hubiera sabido antes, mi vida hubiera cambiado”. Este es un espacio en el que nos encontraremos cada semana con un nuevo episodio para compartir reflexiones

Seis de Copas
By shows
Plática entre amigas. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>