Background

Jonah Berger: Magic Words, What to Say to Get Your Way | Human Behavior | E218

Young and Profiting with Hala Taha10 de abril de 20232844
Compartir episodio:Descargar

Descripción del Episodio

At around one year old, Jonah Berger’s son started saying the word “peas.” What he really meant to say was “please,” but that didn’t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book, Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He will cover the different types of words that can increase our impact in every area of our lives! 


Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. 


In this episode, Hala and Jonah will discuss: 

- Why words are magic 

- How the word “because” changes behavior

- Changing nouns to verbs

- What happens when we use “I don’t” versus “I can’t”

- How to foster a “could” mindset

- Words that will help us sell our ideas 

- The language of confidence

- Asking for the right advice

- Understanding the power of language

- And other topics…


Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. 


Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.


Resources Mentioned:

Jonah’s Website: https://jonahberger.com/

Jonah’s LinkedIn: https://www.linkedin.com/in/j1berger/

Jonah’s Twitter: https://twitter.com/j1berger

Jonah’s Instagram: https://www.instagram.com/j1berger/

Jonah’s Facebook: https://www.facebook.com/profile.php?id=220591

Jonah’s book Magic Words: What to Say to Get Your Way: https://jonahberger.com/magic-words/


LinkedIn Secrets Masterclass, Have Job Security For Life:

Use code ‘masterclass’ for 25% off at yapmedia.io/course.


Sponsored By: 

Shopify - Sign up for a $1 per month trial period at shopify.com/profiting

LMNT - Get a free LMNT Sample Pack with any order only when you order through DrinkLMNT.com/YAP


More About Young and Profiting

Download Transcripts - youngandprofiting.com  

Get Sponsorship Deals - youngandprofiting.com/sponsorships

Leave a Review - ratethispodcast.com/yap

Watch Videos - youtube.com/c/YoungandProfiting


Follow Hala Taha

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

TikTok - tiktok.com/@yapwithhala

Twitter - twitter.com/yapwithhala


Learn more about YAP Media Agency Services - yapmedia.io/

Episodios Recientes

Jonah Berger: Magic Words, What to Say to Get Your Way | Human Behavior | E218

Más podcasts de Sociedad y Cultura

Ver toda la categoría →
El Rincón De Los Errores

El Rincón De Los Errores

By shows

<p>Sean todos bienvenidos a este nuevo espacio donde vamos a aprender de los errores.</p><br><p>Conoceremos ese rincón de aquellos personajes que estamos acostumbrados a ver en los medios de comunicación, pero que al igual que cualquier otra persona, han cruzado sus propios desiertos, sacando lo mejor de lo vivido.</p><br><p>Es por medio de nuestros fallos que hemos crecido y nos hemos convertido en personas más sensibles, empáticas y con menos apariencias, por eso <a href="https://www.instagram.com/marimarvega/?hl=en" rel="noopener noreferrer" target="_blank">Marimar Vega </a>y <a href="https://www.instagram.com/efrenmartinezo/?hl=en" rel="noopener noreferrer" target="_blank">Efrén Martinez</a> han creado este lugar, en el cual podemos aprender después de habernos equivocado.</p><br><p>Bienvenidos, al Rincón de los Errores.</p><br><p>🎙️El Rincón de los Errores hace parte de la network de Dudas Media.</p><p>Para alianzas y colaboraciones, escríbenos a <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank"><strong>[email protected]</strong></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Hidden History with Dr. Harini Bhat

Hidden History with Dr. Harini Bhat

By shows

Some questions don't have answers. Yet.Dr. Harini Bhat is a clinical pharmacist and science storyteller obsessed with questions that don't have answers. Every week she unravels real events from history that still can't be fully explained. Mass hysterias. Medical oddities. Vanished civilizations. Strange signals. Unexplained phenomena that keep repeating, centuries apart, as if history is trying to tell us something.Hidden History doesn't dismiss ancient events as myth or superstition. It treats them as incomplete case files, shaped by the limits of knowledge, technology, and record-keeping. Because the unknown isn't a failure of explanation. It's a constant in human experience, one that evolves, repeats, and sometimes deepens the more we learn.Hidden History is a Rewind Original, powered by PAVE Studios. Listen on Apple Podcasts, Spotify, or watch on YouTube ⁠@hiddenhistorypod⁠. For more, follow ⁠@RewindStudios⁠ on Instagram.

Expedientes del más allá

Expedientes del más allá

By shows

Expedientes del más allá, es un viaje a través de seis historias llenas de tragedia, de misterio y de oscuridad. Dos periodistas recorren algunos de los lugares más encantados de nuestro país, viviendo los sucesos extraños que allí se producen y hablando con los protagonistas de unos fenómenos que marcaron sus vidas para siempre. Porque si el más allá existe, a veces se manifiesta de manera poco amable...

Skin in the Game

Skin in the Game

By shows

El podcast de inversiones donde los hosts tienen capital real en juego en lo que dicen. Javier Morodo, Miguel Olea, Allan Cassis y Jorge Combe revelan cada semana qué están haciendo con su dinero, en respuesta a los temas más relevantes de la coyuntura global. Inversiones reales, capital privado, venture, deuda, real estate, tecnología de frontera y geopolítica. Desde la perspectiva de quienes operan, no de quienes analizan. 📌 Nuevo episodio cada jueves a las 6am CDMX. Las opiniones son gratis. El portafolio no miente.

Dr. Death

Dr. Death

By shows

<p>Dr. John Schneider rode into town like a character out of a Western: an outsider on a Harley-Davidson, in trademark cowboy boots. He promised relief to patients suffering in Wyoming and Montana. He seemed like the hero they needed. But when surgeries go wrong and a strange letter exposes a bitter feud, medical professionals and government officials search for the truth about this cowboy doctor. They discover claims of broken bodies, bullying, fraud, and lawsuits.</p><p><br></p><p>From Audible, the fifth season of the hit series <em>Dr. Death</em> returns with <em>The Cowboy</em>: the story of a surgeon who took advantage of a broken system and the fight to bring him to justice.</p><p><br></p><p><strong>Season 4: </strong>When a charismatic young doctor announces revolutionary treatments for cancer and HIV, patients from around the world turn to him for their last chance. As medical experts praise Serhat Gumrukcu’s genius, the company he co-founded rockets in value to over half a billion dollars. But when a team of researchers makes a startling discovery, they begin to suspect the brilliant doctor is hiding a secret.</p><p><strong>Season 3:</strong> Paolo is a smart and handsome surgeon, renowned for his ability to perform surgeries that transform his patients’ lives. When television producer Benita covers him for a story, he’ll transform her life too, but not in the ways she expects. As Benita crosses professional lines to be with him, she learns how far Paolo will go to protect his secrets. And halfway around the world, four doctors at a prestigious medical institute make shocking discoveries of their own that call everything into question.</p><p><strong>Season 2:</strong> If someone you love is diagnosed with cancer you want them to get the best treatment from the best doctors. In 2013, patients in Michigan thought Farid Fata was that doctor. Between his prestigious education, years of experience and pleasant bedside manner, Fata was everything you could want in a doctor. But he was not who he appeared to be. This is the story of hundreds of patients in Michigan, a doctor, and a poisonous secret.</p><p><strong>Season 1: </strong>We’re at our most vulnerable when we go to our doctors. We trust the person at the other end of that scalpel. We trust the hospital. We trust the system. Christopher Duntsch was a neurosurgeon who radiated confidence. He claimed he was the best in Dallas. If you had back pain, and had tried everything else, Dr. Duntsch could give you the spine surgery that would take your pain away. But soon his patients started to experience complications, and the system failed to protect them. Which begs the question: who - or what - is that system meant to protect? Dr. Death is a story about a charming surgeon, 33 patients and a spineless system.</p><p><br></p><p>Audible subscribers can listen to all episodes of <strong>Dr. Death</strong> ad-free right now. Join Audible today by downloading the Audible app.</p><p><br></p>

Mentes Imparables. Mejores Personas, mejor planeta.

Mentes Imparables. Mejores Personas, mejor planeta.

By shows

Este es un espacio para conversar sin filtros, sin zapatos y con fundamento, con personas creativas, disruptivas, científicas y curiosas. Personas con mentes maravillosas que nos inspiran a ser IMPARABLES. Porque nuestra mente crea nuestra realidad. Soy Sara Mesa, médica neurorradióloga, Autora de cuatro libros y creadora de @drasaramesa. Para más información visita la página www.doctorasaramesa.com y @drasaramesa Para ver los episodios puedes ir también a mi canal de youtube https://www.youtube.com/@drasaramesa/videos

Ojalá lo hubiera sabido antes

Ojalá lo hubiera sabido antes

By shows

¿Cuántas cosas nos hubieran cambiado la vida si las hubiéramos sabido antes? Esta es la expresión que a menudo nos dicen las personas cuando leen algún libro del maestro Antoni Bolinches, Francesc Miralles o Álex Rovira: “Ojalá lo hubiera sabido antes”. O las que se repiten ellos mismos cuando, a su vez, leen o escuchan a otras maestras y maestros. Muchas veces nos cuentan cosas que nos abren la cabeza y el corazón y pensamos “ojalá lo hubiera sabido antes, mi vida hubiera cambiado”. Este es un espacio en el que nos encontraremos cada semana con un nuevo episodio para compartir reflexiones

Seis de Copas

Seis de Copas

By shows

Plática entre amigas. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>