Tiffani Bova: Growth Hacking Your Business | E128
Descripción del Episodio
In today’s episode, we are chatting with Tiffani Bova, global growth evangelist at Salesforce and global speaker. She is also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts
Tiffani has been named on the Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thoughts to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review.
In this episode, we discuss Tiffani’s upbringing in Hawaii, how she got into business and her success in the corporate world. We’ll also talk about the challenges many people face with their business, how to retain and grow your customer base, and the power of partnering with other companies and partaking in cooperation.
Sponsored by -
Gusto. Get three months free when you run your first payroll at gusto.com/YAP
ZipRecruiter. Go to ziprecruiter.com/yap, to try out ZipRecruiter for free.
Social Media:
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Reach out to Hala directly at [email protected]
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Follow Hala on Clubhouse: @halataha
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
00:03:35 - How Growing Up In Hawaii Shaped Tiffani
00:05:08 - Being a White Minority in Hawaii
00:07:30 - Work/Life Balance
00:09:29 - How Tiffani Got Into Business
00:14:10 - Tiffani’s Opinion on Getting An MBA
00:16:04 - How Tiffani Succeeded in Her Corporate Career
00:22:55 - Why Tiffani Decided Not To Be An Entrepreneur
00:26:23 - The Challenges People Have Growing Their Business
00:29:38 - How To Grow Your Existing Customer Base
00:36:23 - The Ways To Mitigate Churn
00:39:28 - How to Keep Clients/Customers Happy
00:33:23 - The Experience Equation
00:48:50 - How To Grow Your Business With Products/Services
00:53:26 - The Importance Of Storytelling In Business
00:56:35 - How To Work With Other Companies + Competitors
00:01:43 - Prioritizing Strategies to Use
01:06:39 - Tiffani’s Secret to Profiting in Life
Mentioned In The Episode:
Tiffani’s Website: https://www.tiffanibova.com/
Tiffani’s Book, GrowthIQ: https://www.tiffanibova.com/book/
Tiffani’s Podcast, What’s Next: https://www.tiffanibova.com/whats-next-podcast/
Tiffani’s LinkedIn: https://www.linkedin.com/in/tiffanibova
Tiffani’s Instagram: https://www.instagram.com/tiffanibova/?hl=en
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