
ESTRATEGIA: 7 pasos para crear una marca confiable y poderosa | Andrés Gómez
Descripción del Episodio
Andrés Gómez domina la estrategia, la reputación y la comunicación. Con su firma Laberinto, guía a los CEOs y juntas directivas de algunas de las compañías más relevantes de Latinoamérica.
En este episodio hablamos de por qué todo negocio necesita una estrategia clara y cómo construirla desde cero. Aprenderás a fijar buenos objetivos, tomar decisiones con intención y usar la comunicación y la reputación como herramientas reales de crecimiento.
00:00 Intro
01:34 ¿Quién es Andrés Gómez y qué hace Laberinto?
04:00 ¿Qué es la estrategia y por qué es importante?
05:41 La diferencia entre un plan y una estrategia
07:06 ¿Qué es una buena hipótesis?
08:03 PACMAN: Fijar buenos objetivos
09:23 ¿Qué NO es estrategia?
11:16 Los componentes esenciales de una estrategia
13:15 Jugar para ganar: La propuesta de valor
15:24 La oración de la serenidad: Valentía, valor y sabiduría
18:05 El resultado final de un ejercicio de estrategia
19:39 La comunicación lo es TODO
21:42 Un buen comunicador y características de un líder
24:54 Objetivos ambiciosos y frustraciones
28:34 GROW: Metodología de estrategia
33:45 La estrategia es una conversación
35:59 Comunicar es negociar
37:21 La Reputación es una ventaja competitiva
44:54 El triángulo reputacional y el caso de LEGO
50:04 La reputación es un indicador financiero
52:15 Estrategia, comunicación y reputación
56:31 Consejos prácticos para emprendedores
1:02:29 Preguntas rápidas, no tan rápidas
1:05:51 Pregunta de seguidor: camilodeaquiz_stm
1:07:51 Zigzag ¿Qué prefieres?
REDES SOCIALES Y SITIO WEB INVITADO:
Linkedin: https://www.linkedin.com/in/andresgomezlaberinto/
Sitio Web: https://www.laberinto.com.co/
REDES SOCIALES DE DINSTINTO
Instagram: https://www.instagram.com/dinstintopodcast
TikTok: https://www.tiktok.com/@dinstintopodcast
Facebook: https://www.facebook.com/profile.php?id=61556652682569&_rdc=1&_rdr
Twitter: https://x.com/dinstintopod
HOST: DAVID LLANO
https://www.instagram.com/davidllanop
PRODUCTOR AUDIOVISUAL: DANIEL MÁRQUEZ
https://www.instagram.com/danimarquez___
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