Background

MATTELSA: 25 años de lecciones sin filtros en 100 minutos

Dinstinto•31 de agosto de 2026•01:46:50•
Compartir episodio:Descargar

Descripción del Episodio

En este episodio, Mateo Jaramillo, fundador de Mattelsa, nos cuenta cómo pasó de vender saldos de ropa en la universidad a construir una de las marcas colombianas más sostenidas de los últimos 25 años: las tres reinvenciones del negocio, por qué cree que los emprendedores están sobrevalorados y la suerte pesa más que el mérito, y cómo construyó una cultura organizacional tan fuerte que la empresa dejó de necesitarlo.


Hablamos de la regla 12X y la "desigualdad justa", del "cerebro blandito" como criterio de contratación, de la inteligencia colectiva como forma de decidir, de los momentos oscuros que lo llevaron a renunciar tres veces y a irse a vivir un año a una cabaña sin agua ni luz, y de qué está financiando exactamente una persona cuando compra una camiseta de Mattelsa: dos reservas naturales de 440 hectáreas, la renovación urbana del Perpetuo Socorro en Medellín, el proyecto de Palomino en La Guajira y HOLS, el colegio del "rigor con amor".


Una conversación sobre liderazgo, cultura organizacional y empresas con propósito real.


━━━━━━━━━━━━━━━━━━━━


PATROCINADORES DE ESTE EPISODIO



HOSTINGER AGENT:

👉 https://www.hostg.xyz/aff_c?offer_id=48&aff_id=234814&url_id=6513



ALEGRA:

👉 http://aleg.la/27M


━━━━━━━━━━━━━━━━━━━━


ÚNETE A LA MILLA EXTRA

Llamadas grupales con los mentores de Dinstinto y una comunidad de fundadores que están viviendo lo mismo que tú.

👉 //www.skool.com/la-milla-extra/about


━━━━━━━━━━━━━━━━━━━━


REDES SOCIALES MATTELSA


Instagram: https://www.instagram.com/mattelsa


Sitio Web: https://www.mattelsa.net/?srsltid=AfmBOornXkg5aqRlL9sjgOVqMWzPurATp3bnmnEMlDhpqs8S4Koce-qh



REDES SOCIALES DE DINSTINTO


Instagram: https://www.instagram.com/dinstintopodcast


TikTok: https://www.tiktok.com/@dinstintopodcast


Facebook: https://www.facebook.com/profile.php?id=61556652682569&_rdc=1&_rdr



HOST: DAVID LLANO

https://www.instagram.com/davidllanop



PRODUCTOR: DANIEL MÁRQUEZ

https://www.instagram.com/danimarquez___




⏱ CAPÍTULOS


00:00 Intro

01:21 Cómo nació Mattelsa vendiendo ropa en la universidad

09:28 Suerte vs. mérito: por qué el emprendedor está sobrevalorado

11:29 Emprender no es liderar: qué significa "endietarse"

16:43 Los errores más grandes de la etapa de supervivencia

19:14 Cómo apareció la estrategia: escuchar y abrir franquicias

23:44 Las tres muertes de Mattelsa: matar el negocio a tiempo

32:41 Las franquicias que lo traicionaron y el negocio de los saldos

36:41 Cómo se construye una marca (y el mito del fundador)

40:51 Cultura organizacional: tertulias, libros y mentores

45:20 Los momentos oscuros: colapso físico, plata y ego

53:45 Cerebro blandito, intuición e inteligencia colectiva

58:39 11 años sin operar la empresa: equipos de alto rendimiento

01:11:12 La regla 12X: el techo salarial de Mattelsa

01:26:09 Qué financias al comprar en Mattelsa: reservas y renovación urbana

01:31:22 HOLS: el colegio del "rigor con amor"

01:42:22 Preguntas rápidas


━━━━━━━━━━━━━━━━━━━━


📚 LIBROS MENCIONADOS

- Maestría — Robert Greene

- Empresas que sobresalen / Cómo caen los poderosos — Jim Collins

- Inteligencia emocional — Daniel Goleman

- El alma en libertad (The Mind of the Soul) — Gary Zukav

- En defensa de la Ilustración — Steven Pinker

- En defensa de la felicidad — Matthieu Ricard

- El poder de las Zonas Azules — Dan Buettner


━━━━━━━━━━━━━━━━━━━━




Suscríbete y activa la campanita para no perderte los episodios nuevos cada lunes.


#Mattelsa #MateoJaramillo #Dinstinto #EmprendimientoColombia #CulturaOrganizacional #Liderazgo #EmpresasConPropósito

Episodios Recientes

MATTELSA: 25 años de lecciones sin filtros en 100 minutos

Más podcasts de Sociedad y Cultura

Ver toda la categoría →
PSICOCAFÉ

PSICOCAFÉ

By shows

<p>Psicocafé es un espacio de conversación donde la psicología se vuelve cercana, clara y necesaria.</p><p>Aquí hablamos de ansiedad, relaciones, familia, emociones y todo eso que vivimos… pero no siempre sabemos cómo entender.</p><p>Un podcast para cuestionarte, reflexionar y ver tu vida desde otra perspectiva.</p><p>Prepara tu café y acompáñanos.</p>

Sucedió una noche

Sucedió una noche

By shows

Un podcast de película sobre cine clásico: las estrellas míticas, las películas que todos recordamos y las miles de anécdotas y curiosidades que hicieron del cine la gran pasión de nuestro tiempo. Con Antonio Martínez y Elio Castro. Suscríbete y escucha cine cuando y donde quieras.

Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast

Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast

By shows

YAP is the must-listen podcast for driven entrepreneurs and high achievers who are hardcore about business, personal growth, and achieving their potential. Hosted by Hala Taha, self-made entrepreneur and CEO of YAP Media, this #1 entrepreneurship podcast features mini-masterclasses with business icons and industry legends like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Kevin O’Leary, and Codie Sanchez who help you profit in all aspects of life—from boosting sales and beating algorithms to biohacking and productivity. Whether you’re launching a startup, scaling your business, running a side hustle, or upgrading your mindset, every YAP episode delivers actionable advice that WILL help you profit. Listen, Learn, and Profit with the Young and Profiting (YAP) podcast! For ad inquiries, please reach out to: [email protected]

Tony Mantor's : Almost Live..... Nashville

Tony Mantor's : Almost Live..... Nashville

By shows

<p>Nashville based veteran music producer Tony Mantor’s Almost Live… Nashville podcast takes its listener on a journey through the business of music and entertainment. Following the success and popularity of his top-rated podcast on Autism &amp; Mental Health awareness - Why Not Me? - Mantor hosts thought-provoking conversations and behind-the-scenes stories from various celebrity guests from the world of music, television and entertainment. With more than 30 years as an accomplished music producer based in Nashville, Mantor welcomes a worldly guest list of musicians, actors and entertainers who share their unique stories about the roles they’ve played in creating and sustaining what we know as popular American culture. Conversations and stories that also give a deeper understanding on what it takes to achieve success in the entertainment industry for aspiring entertainers who are currently pursuing their own dreams of being a star someday. Whether listening for the entertainment or storytelling factor alone, or for tips on how his guests faced their life’s challenges, Almost Live… Nashville will have a story for anyone who has been a fan of popular culture in music, movies and television over the last few decades.</p>

Power On with Mark Gurman

Power On with Mark Gurman

By shows

<p>Power On delivers Apple and consumer technology scoops, analysis and insider access you won&rsquo;t find anywhere else. Every Thursday, Bloomberg&rsquo;s Mark Gurman brings you exclusive reporting, behind-the-scenes insight, product reviews and expert analysis, with special guests from inside Bloomberg, including tech editor Vlad Savov, and across the technology industry. The podcast takes you through this wild moment in tech &mdash; one where AI is shaking up development, Apple&rsquo;s Ternus era has begun and consumer technology is set to change more in the next five years than it has in the last 20. Get the news first on the products, people and decisions shaping the world&rsquo;s most influential technology companies. From the next iPhone and the future of AI to the industry&rsquo;s biggest shake-ups, Power On tells you what&rsquo;s happening, why it matters and what&rsquo;s coming next.</p>

Tony Mantor's : Almost Live..... Nashville

Tony Mantor's : Almost Live..... Nashville

By shows

<p>Nashville based veteran music producer Tony Mantor’s Almost Live… Nashville podcast takes its listener on a journey through the business of music and entertainment. Following the success and popularity of his top-rated podcast on Autism &amp; Mental Health awareness - Why Not Me? - Mantor hosts thought-provoking conversations and behind-the-scenes stories from various celebrity guests from the world of music, television and entertainment. With more than 30 years as an accomplished music producer based in Nashville, Mantor welcomes a worldly guest list of musicians, actors and entertainers who share their unique stories about the roles they’ve played in creating and sustaining what we know as popular American culture. Conversations and stories that also give a deeper understanding on what it takes to achieve success in the entertainment industry for aspiring entertainers who are currently pursuing their own dreams of being a star someday. Whether listening for the entertainment or storytelling factor alone, or for tips on how his guests faced their life’s challenges, Almost Live… Nashville will have a story for anyone who has been a fan of popular culture in music, movies and television over the last few decades.</p>

The Woman in the Woods

The Woman in the Woods

By shows

Nick and Mindi Kassotis believed they were being hunted. According to friends and family, Nick's classified military work had put them both in danger, so much so that Mindi rarely left the house. But the couple also shared they were expecting a child. Then, just after Thanksgiving, Mindi died suddenly in the hospital. Soon after, Nick died too. That's what everyone who loved them believed, that is until a woman's dismembered remains turned up in a wooded area. Stories started to unravel and a mysterious new figure emerged. "48 Hours" correspondent Erin Moriarty separates fact from fiction in a case built upon unimaginable layers of deception.

 Inteligencia Artificial, tu resumen semanal

Inteligencia Artificial, tu resumen semanal

By shows

El resumen semanal de Inteligencia Artificial más útil para tu negocio, con tutoriales y estrategias que puedes aplicar desde hoy + entrevistas con las mentes más grandes de los negocios en México y Latinoamérica para que escuches directamente de ellos cómo funciona su negocio.