
MATTELSA: 25 años de lecciones sin filtros en 100 minutos
Descripción del Episodio
En este episodio, Mateo Jaramillo, fundador de Mattelsa, nos cuenta cómo pasó de vender saldos de ropa en la universidad a construir una de las marcas colombianas más sostenidas de los últimos 25 años: las tres reinvenciones del negocio, por qué cree que los emprendedores están sobrevalorados y la suerte pesa más que el mérito, y cómo construyó una cultura organizacional tan fuerte que la empresa dejó de necesitarlo.
Hablamos de la regla 12X y la "desigualdad justa", del "cerebro blandito" como criterio de contratación, de la inteligencia colectiva como forma de decidir, de los momentos oscuros que lo llevaron a renunciar tres veces y a irse a vivir un año a una cabaña sin agua ni luz, y de qué está financiando exactamente una persona cuando compra una camiseta de Mattelsa: dos reservas naturales de 440 hectáreas, la renovación urbana del Perpetuo Socorro en Medellín, el proyecto de Palomino en La Guajira y HOLS, el colegio del "rigor con amor".
Una conversación sobre liderazgo, cultura organizacional y empresas con propósito real.
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PATROCINADORES DE ESTE EPISODIO
HOSTINGER AGENT:
👉 https://www.hostg.xyz/aff_c?offer_id=48&aff_id=234814&url_id=6513
ALEGRA:
👉 http://aleg.la/27M
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ÚNETE A LA MILLA EXTRA
Llamadas grupales con los mentores de Dinstinto y una comunidad de fundadores que están viviendo lo mismo que tú.
👉 //www.skool.com/la-milla-extra/about
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REDES SOCIALES MATTELSA
Instagram: https://www.instagram.com/mattelsa
Sitio Web: https://www.mattelsa.net/?srsltid=AfmBOornXkg5aqRlL9sjgOVqMWzPurATp3bnmnEMlDhpqs8S4Koce-qh
REDES SOCIALES DE DINSTINTO
Instagram: https://www.instagram.com/dinstintopodcast
TikTok: https://www.tiktok.com/@dinstintopodcast
Facebook: https://www.facebook.com/profile.php?id=61556652682569&_rdc=1&_rdr
HOST: DAVID LLANO
https://www.instagram.com/davidllanop
PRODUCTOR: DANIEL MÁRQUEZ
https://www.instagram.com/danimarquez___
⏱ CAPÍTULOS
00:00 Intro
01:21 Cómo nació Mattelsa vendiendo ropa en la universidad
09:28 Suerte vs. mérito: por qué el emprendedor está sobrevalorado
11:29 Emprender no es liderar: qué significa "endietarse"
16:43 Los errores más grandes de la etapa de supervivencia
19:14 Cómo apareció la estrategia: escuchar y abrir franquicias
23:44 Las tres muertes de Mattelsa: matar el negocio a tiempo
32:41 Las franquicias que lo traicionaron y el negocio de los saldos
36:41 Cómo se construye una marca (y el mito del fundador)
40:51 Cultura organizacional: tertulias, libros y mentores
45:20 Los momentos oscuros: colapso físico, plata y ego
53:45 Cerebro blandito, intuición e inteligencia colectiva
58:39 11 años sin operar la empresa: equipos de alto rendimiento
01:11:12 La regla 12X: el techo salarial de Mattelsa
01:26:09 Qué financias al comprar en Mattelsa: reservas y renovación urbana
01:31:22 HOLS: el colegio del "rigor con amor"
01:42:22 Preguntas rápidas
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📚 LIBROS MENCIONADOS
- Maestría — Robert Greene
- Empresas que sobresalen / Cómo caen los poderosos — Jim Collins
- Inteligencia emocional — Daniel Goleman
- El alma en libertad (The Mind of the Soul) — Gary Zukav
- En defensa de la Ilustración — Steven Pinker
- En defensa de la felicidad — Matthieu Ricard
- El poder de las Zonas Azules — Dan Buettner
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#Mattelsa #MateoJaramillo #Dinstinto #EmprendimientoColombia #CulturaOrganizacional #Liderazgo #EmpresasConPropósito
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