
SÍ SEÑOR: 10 lecciones de la mujer que cambió el marketing en LATAM | Manuela Villegas
Descripción del Episodio
Manuela Villegas es una de las voces más influyentes del marketing en LATAM y fundadora de Sí Señor Agencia, un ecosistema con presencia en la región y EE.UU. En este episodio revela lo que nadie cuenta sobre vender servicios, crecer sin contactos y construir una marca respetada en vez de viral. Comparte cómo dejar de vender humo, estructurar una oferta y aprender a cobrar lo justo. También habla de liderazgo exigente, ventas a grandes empresas, y cómo pasar del caos a una empresa rentable sin MBA, sin plan… pero con mucha claridad.
00:00 Intro
01:27 ¿Qué es y cómo nace Sí Señor?
06:40 La construcción de Sí Señor
12:04 Construir un intraemprendimiento antes de emprender
16:03 En qué momento decidió saltar al vacío y emprender
19:20 FRAMEWORK: ¿Cómo conseguir tus clientes iniciales?
24:48 ¿Qué es el scientific advertising y por qué usarlo?
29:50 ¿Cómo lograr vender a grandes empresas?
34:30 Vender a corporativos y startups
40:32 El valor de decir “NO”
45:53 Las empresas son equipos de alto rendimiento
49:06 El perfeccionismo
52:28 Los pilares para manejar bien los clientes
55:47 ¿Cuándo decidieron abrir en otros países?
1:02:26 Volver a empezar: La vida en Nueva York
1:11:15 Construir una empresa navegando la enfermedad
1:18:51 Preguntas rápidas, no tan rápidas
1:19:29 Pregunta de seguidor: @tomascontrerass6
1:21:56 Zigzag: ¿Qué prefieres?
REDES SOCIALES Y SITIO WEB INVITADO:
Instagram: https://www.instagram.com/manuelavillegas/?hl=en
Sitio Web: https://www.sisenoragencia.com/
Tik Tok: https://www.tiktok.com/@manuelavillegasjaramillo?lang=en
Youtube: https://www.youtube.com/@SiSenorAgencia
REDES SOCIALES DE DINSTINTO
Instagram: https://www.instagram.com/dinstintopodcast
TikTok: https://www.tiktok.com/@dinstintopodcast
Facebook: https://www.facebook.com/profile.php?id=61556652682569&_rdc=1&_rdr
Twitter: https://x.com/dinstintopod
HOST: DAVID LLANO
https://www.instagram.com/davidllanop
PRODUCTOR AUDIOVISUAL: DANIEL MÁRQUEZ
https://www.instagram.com/danimarquez___
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