
VTEX: 7 lecciones de llevar una empresa de $0 a Wall Street | Santiago Naranjo
Descripción del Episodio
Santiago Naranjo es uno de los líderes clave detrás de VTEX, una de las compañías tecnológicas latinoamericanas listadas en la Bolsa de Nueva York, convirtiéndose en un referente global del e-commerce.
En este episodio, Santiago explica cómo se construye una empresa global cuando el juego deja de ser intuitivo y empieza a exigir claridad, foco y pensamiento de largo plazo. Habla de obsesionarse con los problemas correctos, de por qué la confianza se construye fallando, de pensar desde el futuro para decidir mejor hoy y de cómo evitar el error más común de los emprendedores: resolver rápido sin entender.
0:00 Intro
1:41 Quién es Santiago Naranjo
4:35 La decisión "irracional"
11:46 Obsesión por los problemas
16:02 Crea tu propia película
19:09 El framework mental para resolver problemas complejos
21:42 Teletransportarse al futuro
27:16 El poder de articular un problema
29:55 Apostar por una plataforma en portugués
35:07 Escalar en Latinoamérica
40:11 El conocimiento es más valioso que la tecnología
46:36 Contratación: La regla de Zuckerberg
51:16 El ego y la ambición
59:42 Llegar a Wall Street: Realidad y retos de salir a bolsa (IPO)
1:11:42 Vivir en el futuro vs. estar presente
1:17:46 Claves para conquistar mercados globales (Europa y EE.UU.)
1:22:00 ¿Qué es la confianza?
1:25:21 Tú no eres tus resultados
1:27:50 Preguntas rápidas, no tan rápidas
1:28:37 Zig-Zag: ¿Qué prefieres?
REDES SOCIALES Y SITIO WEB:
Instagram: https://www.instagram.com/santinaranjo.ai/
Sitio Web: https://vtex.com/
REDES SOCIALES DE DINSTINTO
Instagram: https://www.instagram.com/dinstintopodcast
TikTok: https://www.tiktok.com/@dinstintopodcast
Facebook: https://www.facebook.com/profile.php?id=61556652682569&_rdc=1&_rdr
Twitter: https://x.com/dinstintopod
HOST: DAVID LLANO
https://www.instagram.com/davidllanop
PRODUCTOR AUDIOVISUAL: DANIEL MÁRQUEZ
https://www.instagram.com/danimarquez___
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